Sector

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

2,276 businesses

Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42

Aprimo

Chicago, Illinois, United States

Aprimo's agentic content operations platform enables organizations to govern, automate, and scale content across the AI-powered…

3.8 45 reviews

Atomic Email Hunter

Санкт-Петербург, Russia

Atompark is a developer of well-known internet marketing software (including atomic mail sender and atomic email studio) and…

3.8 13 reviews

BrandBacker

Kings, New York, United States

Brandbacker is the fastest growing influencer content marketing network online. We help brands connect with over 30,000…

3.8 3 reviews

BrandBucket

Mumbai, Maharashtra, India

Big motions has certain criterion that require worthy fulfillment in order to function as a satisfactory company. This would…

3.8 13 reviews

Brandreward.com

Austin, Texas, United States

Brandreward is a boutique platform solutions company that offers a variety of proprietary affiliate marketing traffic solutions &…

3.8 2 reviews

Buzzoole

Milan, Lombardy, Italy

Buzzoole, agent of influence, accompagna le aziende nell’evoluzione dell’influencer marketing sviluppando strategie innovative…

3.8 3 reviews

Camilyo

Tel Aviv, Israel

Camilyo has been providing white-labeled, online presence and marketing solutions for local media and marketing service companies…

3.8 2 reviews

CJ Affiliate

Santa Barbara, California, United States

From pioneering affiliate marketing to powering the future of connected commerce, cj has been the trusted leader in…

3.8 12 reviews

ClickDimensions

Atlanta, Georgia, United States

Click is the only complete marketing technology solution that is natively integrated with Microsoft dynamics CRM. Our top-rated…

3.8 212 reviews

Critical Impact

Woodbury, New York, United States

Critical impact’s cutting edge technology and marketing expertise simplify the marketer’s quest for effective email marketing. We…

3.8 7 reviews

Dashcord

Melbourne, Victoria, Australia

Dashcord is a native marketing automation and event management solution for Salesforce customers. We make it easier to scale…

3.8 3 reviews

Envoke

Toronto, Ontario, Canada

Envoke is the email marketing platform purpose-built for communications professionals to engage stakeholders and members with…

3.8 2 reviews

Insightly Marketing

San Francisco

Insightly, the new breed of CRM, helps modern businesses of all sizes build lifelong customer relationships and grow faster than…

3.8 4 reviews

insightXM

Portland, Oregon, United States

Insightxm is a business intelligence platform that provides teams with on-demand data science solutions. We deliver powerful…

3.8 4 reviews

Invite Video

Burlington, Vermont, United States

Widewail helps businesses of all shapes and sizes manage their online reputation. Through its full suite of powerful review…

3.8 3 reviews Subscription

Knotch

New York

Knotch enables content-driven brands to measure and improve digital content performance so they can drive better business…

3.8 3 reviews

Linkdex

Twickenham, England, United Kingdom

The linkdex enterprise SEO platform is delivered as SaaS - software as a service. It's a platform. Not a series of disparate and…

3.8 5 reviews

MailClickConvert

Wheaton, Il

Mailclickconvert is a high-volume bulk email marketing software that enables you to send 100% can-spam compliant campaigns. We…

3.8 14 reviews

Marseli

Collegeville, Pennsylvania, United States

Nail your next forecast faster than finishing your first cup of coffeemarseli is the only pipeline and quota management sales…

3.8 2 reviews

Newspoint

Warszawa, Mazovia, Poland

Newspoint provides advanced global media monitoring and big data analytics: ☑ internet monitoring (social media, blogs, forums…

3.8 2 reviews Subscription

OutboundEngine

Seattle, Washington, United States

We believe every business deserves great marketing. Outboundengine helps businesses grow by making online marketing simple and…

3.8 150 reviews

Propulso

Magog

Founded in 2017, propulso is a location intelligence platform that transforms anonymized, consent-based mobility data into…

3.8 3 reviews

Prowess

Naperville, Illinois, United States

Ttg technology provides the direct selling industry with the most modern and configurable sales performance management software…

3.8 3 reviews

PX

New York, New York, United States

Px is a technology-driven customer acquisition platform for brands to accelerate their growth by optimizing the performance of…

3.8 19 reviews
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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