PR newswire, a cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate…
3.9
751 reviews
Sector
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42
Increase the efficiency and effectiveness of your marketing team with prescriptive analytics prioritized actions for maximum…
3.9
12 reviews
Linkresearchtools (lrt) is the global #1 real-time link protection & optimization platform for websites. We help clients recover…
3.9
12 reviews
Subscription
Expandi turns cold outreach into real conversations-on autopilot. Used by 35,000 sales and marketing pros, expandi helps you turn…
3.9
34 reviews
Frescodata has a dedicated global data team responsible for data curation and data activation worldwide. This allows frescodata…
3.9
6 reviews
Meet gosite. The all-in-one digital platform that's helping small businesses grow. We make it easy for small businesses to move…
3.9
25 reviews
Izea is an influencer marketing agency with a mission to make creator economy solutions for marketers. We do this by lighting up…
3.9
32 reviews
Klear is now officially part of meltwater. We invite you to join us on this journey by following meltwater. Learn more about the…
3.9
1218 reviews
Contentstack’s data & insights (cdp) enables marketers to unify customer data, generate actionable insights, and orchestrate…
3.9
66 reviews
B2B GTM teams use ocean.io's prospecting data platform to find accounts and contacts no one else can. No matter how specific the…
3.9
4 reviews
Oribi brings the no-code revolution to the world of data collection and tagging, with its magic events technology. Oribi enables…
3.9
17 reviews
We help multi-location enterprises grow market share and drive revenue at a local level with our tailor-fitted distributed…
3.9
18 reviews
Businesses and public figures use a PR.com profile to increase their online visibility, improve brand recognition, and generate…
3.9
13 reviews
More than just an online printing company, psprint is your integrated marketing and direct-mail partner. We lead not only through…
3.9
9 reviews
Rank ranger is a SaaS company founded in 2009 that features an all-in-one SEO and digital marketing tool designed to help…
3.9
10 reviews
Shinystat: web analytics and on-site marketing automation. Discover all the features of the shinystat analytics, data management…
3.9
12 reviews
We are business communication, made human. We have tapped into the power of cloud-messaging to offer maximum reach and genuine…
3.9
4 reviews
Simplify employee advocacy with socialtoaster! Socialtoaster allows you to deliver your exsisting marketing content directly to…
3.9
18 reviews
Softwaresuggest is an online marketplace dedicated to helping businesses and individuals find the perfect software solutions to…
3.9
5 reviews
Subscription
Ticketleap is transforming events with our free, easy-to-use ticketing solution built for events of all types and sizes…
3.9
15 reviews
Subscription
Launched in 2004, 24-7 press release newswire changed the landscape of the press release distribution industry by offering…
3.8
33 reviews
Addthis is the leading provider of behavioral audience data and website marketing tools. We help brands build more authentic…
3.8
17 reviews
Airship is the only mobile-first customer experience platform that empowers brands to build unified cross-channel experiences and…
3.8
32 reviews
Alliant is the people-based data partner that helps marketers understand not only what consumers do, but why they do it. By…
3.8
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.