Sector

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

543 businesses

Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42

DemandJump

Indianapolis, Indiana, United States

Demandjump was an SEO content strategy and development platform that enabled customers to dramatically and quickly increase page…

4.7 48 reviews

emBlue

Carrollton, Texas, United States

Our mission is to help companies communicate in a more relevant and personal way with their customers. With emblue® you will be…

4.7 9 reviews

Get The Referral

San Diego, California, United States

At get the referral (gtr), we help roofing, remodeling, and home services Businesses supercharge their growth with our all-in-one…

4.7 10 reviews

GRIN

Sacramento, California, United States

Build and scale a world-class creator program with grin. Thousands of industry pioneers-like skims, rhode, and gopro-use our…

4.7 311 reviews

Indeemo

Cork, Ireland

At indeemo, we believe that the best way to understand your customers is to connect with them privately, in their everyday lives…

4.7 21 reviews

Infinity Call Tracking

Reigate, England, United Kingdom

Built by marketers for marketers, infinity’s AI-powered call tracking shows you what happens before, during, and after every…

4.7 73 reviews

Insites

Derby, England, United Kingdom

Preparing for a sales conversation can take forever. Insites automates your research and provides a comprehensive digital…

4.7 44 reviews

netmind

Stuttgart, Baden-Württemberg, Germany

Web intelligence Web analytics Realtime segmentation Behavioral targeting Social media monitoring High performance web analytics…

4.7 8 reviews

neuroflash

Hamburg, Hamburg, Germany

Transform your marketing content with AI Neuroflash is your all-in-one AI platform for creating, personalizing, and optimizing…

4.7 107 reviews Per user

Novocall

Singapore, Singapore

Novocall helps businesses recover potential lost sales by converting their web traffic into qualified, data-driven phone calls…

4.7 5 reviews

OptiSigns

Houston, Texas, United States

Optisigns is the leading digital signage company in north America, with over 30,500 customers in 121 countries using their…

4.7 1005 reviews

ORM Technologies

Dallas, Texas, United States

Most revenue teams are still guessing. Forecasts rely on rep judgment. Pipeline coverage creates false confidence. Spreadsheets…

4.7 24 reviews

Replug

Mumbai, India

Gcr is a digital transformation enabler and provides value to an enterprise by Bringing together technology providers (isvs &…

4.7 17 reviews Freemium

ResponseTap

Manchester, England, United Kingdom

Built by marketers for marketers, infinity’s AI-powered call tracking shows you what happens before, during, and after every…

4.7 73 reviews

Shareablee

New York

Now a part of comscore (nasdaq: scor) Shareablee was the first and only industry-level measurement solution for media companies…

4.7 14 reviews

SmarterStats

Phoenix, Arizona, United States

Founded in 2003, smartertools inc. Is an information technology management software company that builds applications to help…

4.7 9 reviews

SocialWeaver

Washington, District Of Columbia, United States

Everyone in your network can be a powerful advocate for your brand. Scale your marketing reach by directly engaging your…

4.7 11 reviews

Sociuu

København N, Capital Region, Denmark

Employee advocacy made simple. Sociuu enables - and motivates - your employees to share corporate social media content. Why…

4.7 3 reviews

Tix

Long Beach, California, United States

Tix is a state-of-the-art, cloud-based ticketing solution. We specialize in feature-rich, low-cost solutions designed to maximize…

4.7 9 reviews

Voluum

Krakow, Lesser Poland, Poland

Voluum is a cloud-based ad tracking & management solution integrated with the world’s leading ad networks to collect detailed…

4.7 114 reviews

Webmecanik Pipeline

Annecy, Auvergne-Rhône-Alpes, France

Webmecanik is a European software company dedicated to marketing and sales teams. It offers 2 powerful products: Webmecanik…

4.7 12 reviews

Yapsody Ticketing

Borivali, Maharashtra, India

Yapsody India pvt ltd. Was founded in January 2012 and since has been serving 3200+ presenters and 14,000+ events from around 55…

4.7 12 reviews

BrightLocal

Brighton And Hove, England, United Kingdom

Brightlocal offers local SEO software and services that help businesses get found, chosen, and trusted in their local area. By…

4.6 194 reviews
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Showing 120 of 543 — 423 more to see.

These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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