Sector

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

1,235 businesses

Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42

Reptrics

Tampa, Florida, United States

Reptrics is all-in-one customer success software for B2B SaaS businesses to drive customer retention & growth. Reptrics is built…

5.0 2 reviews

Revel Digital

Fargo, North Dakota, United States

Revel digital is a next generation platform for digital signage and media distribution. We provide a full suite of tools for…

5.0

SAM.ai

New York, New York, United States

#1 AI powered cre sales & marketing platform Sam.AI is your sales and marketing co-pilot, streamlining seven essential functions…

5.0

Samba TV for Business

San Francisco, California, United States

Television remains a vibrant cultural influence and an essential source of entertainment and information worldwide. Tremendous…

5.0

Shocklogic

London, England, United Kingdom

Shocklogic understands the needs of the meetings industry like no other technology company. Founded in 1997, we’ve had our finger…

5.0 3 reviews

Smart Moderation

San Francisco, California, United States

Smart moderation is an award-winning social media comment management tool which helps brands, celebrities, digital agencies…

5.0 1 reviews

SoftwareConnect

Milwaukee, Wisconsin, United States

We help businesses and organizations find better software. Our website is a free resource for businesses to find software reviews…

5.0

Software Finder

Spokane, Washington, United States

Software finder is a discovery platform built for growing businesses that don’t have time to get it wrong. We simplify how teams…

5.0 1 reviews

Sposter

Vilnius, Vilniaus Apskritis, Lithuania

Sposteronline - social media management & collaboration tool. Jsc “socneta”, is developing a #social networks management solution…

5.0 1 reviews

Stark RFID

Greenville, South Carolina, United States

Since 2004, stark rfid has been a leading provider of event and venue management solutions, specializing in rfid and…

5.0

Teamgo

Adelaide, South Australia, Australia

Dramatically improve the arrival and sign-in process for employees, contractors and visitors with teamgo, a digital solution to…

5.0 1 reviews Freemium

Ternair Marketing Cloud

Ijsselstein, Utrecht, Netherlands

Ternair is a martech company delivering data-driven 1-1 marketing automation solutions and services for midsize and enterprise…

5.0 1 reviews

TicketManager

Calabasas, California, United States

Invitemanager believes in the power of experience. When people connect with their passion, there are no limits to whats possible…

5.0 1 reviews

TrouDigital

Southampton, England, United Kingdom

The all-in-one digital signage software platform that helps organisations foster meaningful engagement through dynamic content on…

5.0 2 reviews

Upaknee

Toronto, Ontario, Canada

Upaknee is a leading provider of email and communications technology, located in Toronto’s vibrant liberty village. We believe in…

5.0 1 reviews

Userlist

Atlanta, Georgia, United States

Finally, an email marketing platform built with B2B SaaS in mind. Track customer data as complex as you need. Onboard, engage…

5.0 1 reviews

Vancery

New York, New York, United States

Vancery offers a community and all-in-one market research platform. Access prospective users, customers, or other industry…

5.0 1 reviews

VoloMP

Los Angeles, United States

Gotta lotta data you wanna mail to? Then say hello to volomp. Doesn't matter if you're a non techie or a code geek. Volomp meets…

5.0 1 reviews

WebTrak

Landover, Maryland, United States

Decision software is an established marketing services and software provider located in landover, Maryland, near Washington d.c…

5.0

WhoFi

Edmond, Oklahoma, United States

Run your space. Prove its impact. Whofi helps community spaces like libraries, parks, and museums thrive in the digital age. The…

5.0

YouTube Mentions

San Francisco

Unlike other monitoring tools that scan titles, descriptions, or comments, YouTube mentions is the only social listener that…

5.0 2 reviews

Accutics

Copenhagen, Denmark

Standardize your marketing data from a single platform. One shared data language. Simple workflows. Fully connected.

4.9 5 reviews
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Showing 120 of 1,235 — 1,115 more to see.

These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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