Sector

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

512 businesses

Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42

Cooladata

Portland, Oregon, United States

Cooladata is a cloud-based, end-to-end, fully-managed data warehouse optimized for behavioral analysis, designed for companies…

4.7 3 reviews

The first intelligent analytics for apps and websites. Utilizing advanced AI with machine learning and natural language…

4.7 6 reviews

Gravitec.net

Wilanów, Masovian Voivodeship, Poland

Encourage subscriptions and repeat visits with fully-automated and targeted push notifications. For 5 years we have regularly…

4.7 32 reviews

Infinity Call Tracking

Reigate, England, United Kingdom

Built by marketers for marketers, infinity’s AI-powered call tracking shows you what happens before, during, and after every…

4.7 73 reviews

Leadoo

Helsinki, Uusimaa, Finland

Leadoo marketing technologies was founded with a mission to make websites convert more effectively. Most companies are able to…

4.7 13 reviews Subscription

MadKudu

Mountain View, California, United States

Madkudu is an AI sales copilot that makes prospecting easy - right where your sellers already work (gong, Salesforce, outreach…)…

4.7 25 reviews

MeetingHand

San Francisco, California, United States

Meetinghand is an online registration & abstract management software suitable for in-person, virtual & hybrid events, with an…

4.7 5 reviews

monday marketer

Tel Aviv, Israel

Outpace everyone with the best AI work platform. Monday.com brings people, workflows, and AI agents together on one platform, so…

4.7 204 reviews Per user

Mutiny HQ

San Francisco

Your AI agent for creating anything customer facing. Create executive business cases, deal follow-ups, landing pages, ABM…

4.7 19 reviews

NEWOLDSTAMP

Claymont, United States

Newoldstamp is an email signatures marketing platform that turns every employees' email into a powerful marketing tool. We help…

4.7 406 reviews

NextLevelFan

Dallas, Texas, United States

For executives, we make their ballgames & concerts easier to host, resulting in (1) 72% less admin time, (2) increased ticket use…

4.7 4 reviews

Ongage

Tel Aviv, Israel

Ongage was founded in 2011 by a team of entrepreneurial professionals passionate about email marketing. Today, it fuels the…

4.7 65 reviews

OptiSigns

Houston, Texas, United States

Optisigns is the leading digital signage company in north America, with over 30,500 customers in 121 countries using their…

4.7 1005 reviews

ORM Technologies

Dallas, Texas, United States

Most revenue teams are still guessing. Forecasts rely on rep judgment. Pipeline coverage creates false confidence. Spreadsheets…

4.7 24 reviews

Persona by Delve AI

San Francisco, California, United States

Delve AI helps brands and agencies with deeper understanding of digital users/buyers and their journeys, with humanized views of…

4.7 14 reviews

Replug

Mumbai, India

Gcr is a digital transformation enabler and provides value to an enterprise by Bringing together technology providers (isvs &…

4.7 17 reviews Freemium

ResponseTap

Manchester, England, United Kingdom

Built by marketers for marketers, infinity’s AI-powered call tracking shows you what happens before, during, and after every…

4.7 73 reviews

RightMessage

Norfolk, Virginia, United States

Most websites say the same exact thing to everyone. It doesn't matter if you're a loyal customer or you just showed up from…

4.7 3 reviews

Semantrum

Kyiv City, Ukraine

Semantrum is an ukrainian company that has created an AI-platform for media analytics and reputation management. For more than 7…

4.7 12 reviews

Sendlane

San Diego, California, United States

Truly unified email, sms, reviews, and forms. Transparent pricing, effortless migration, round-the-clock support, and an…

4.7 54 reviews

SmarterStats

Phoenix, Arizona, United States

Founded in 2003, smartertools inc. Is an information technology management software company that builds applications to help…

4.7 9 reviews

Stripo.email

Newark, Delaware, United States

Stripo is an online drag-n-drop and html email platform. We help you build high-quality emails of any complexity, including ones…

4.7 97 reviews

Trackier

New Delhi, Delhi, India

At trackier, we’re building SaaS (software as a service) products from India that are used by many brands in more than 20+…

4.7 19 reviews
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Showing 120 of 512 — 392 more to see.

These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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