Sector

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

395 businesses

Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42

EngageBay All-in-One Suite

Wilmington, Delaware, United States

Engagebay offers innovative AI-powered marketing and sales tools designed for small to medium-sized businesses. It helps you…

4.6 189 reviews

EventMobi

Toronto, Ontario, Canada

Eventmobi’s event management software solution makes it easy for organizers to plan, promote, monetize, and deliver engaging…

4.6 200 reviews

ExpertSender

Gdańsk, Pomerania, Poland

We’re an it company. Our software helps ecommerce around the world sell more using marketing automation across email, sms…

4.6 49 reviews

FeedOtter

Manhattan, Kansas, United States

For publishers, editorial teams, and marketers managing multiple newsletters, manual production is a hidden cost that drains time…

4.6 19 reviews

GlockApps

Pinedale, Wyoming, United States

Glockapps software is a privately held company that offers multiple email marketing solutions to help businesses reach the inbox…

4.6 11 reviews Subscription

The go-to marketing platform for event promoters. Hive gives you the ability to easily create revenue-generating campaigns built…

4.6 22 reviews

Instiller

Birmingham, England, United Kingdom

If your agency created a white label email and marketing automation tool, it would look like instiller. One monthly fee unlocks…

4.6 4 reviews

Klaviyo

Boston, Massachusetts, United States

Klaviyo (nyse: kvyo) is the autonomous B2C CRM. Powered by its built-in data platform and AI, klaviyo combines marketing…

4.6 909 reviews

Kulea.ma

Milton Keynes, England, United Kingdom

Kulea.ma is marketing automation designed and built by marketers. User friendly, affordable, and dare we say it? Fun. We’re…

4.6 22 reviews

Listrak

Lititz, Pennsylvania, United States

Listrak is the person-first marketing automation platform that seamlessly integrates data, identity, and cross-channel messaging…

4.6 184 reviews

Litmus

Cambridge, Massachusetts, United States

At litmus, we know the importance of continuous innovation. By staying in front of industry trends, we are able to provide…

4.6 288 reviews

Mobiniti

Lancaster, Pennsylvania, United States

Mobiniti is a robust and user-friendly mobile marketing platform. We offer the software, services, & support to grow your…

4.6 76 reviews

Octopush

Marseille

Founded in France in 6033, octopush provides an all-in-one messaging platform that enables companies to reach their customers…

4.6 27 reviews

Opensense

San Francisco, California, United States

Turn brand moments into business outcomes. Every email, every handshake, every follow-up shapes how people see your brand…

4.6 106 reviews

Pinpointe

Pleasanton

Pinpointe’s cloud-based email marketing system empowers business (“B2B”) marketers to target and personalize their communications…

4.6 32 reviews

Privy

Boston, Massachusetts, United States

Email & sms for online brands that need the tools & coaching to grow sales. 17,000+ ecommerce stores have used privy to generate…

4.6 118 reviews

Resulticks

Bellevue, Washington, United States

Resulticks is a fully integrated, real-time audience engagement solution designed to help brands worldwide reach, acquire, and…

4.6 9 reviews

Selzy

Strovolos Nicosia, Lefkosia, Cyprus

Selzy - email marketing 6.0 with AI email generator Design stunning emails in under a minute? Yep, that's possible now! What…

4.6 11 reviews

SendX

Wilmington County Of New Castle, Delaware, United States

At sendx, we’re passionate about making email marketing simple, affordable, and highly effective. Our platform empowers B2B…

4.6 32 reviews

Sideqik

Atlanta, Georgia, United States

Sideqik is your end-to-end influencer marketing platform. We help you understand what has influenced your brand in the past. We…

4.6 12 reviews

Aimbase

St. Louis, Missouri, United States

It's time to take a strategic approach to marketing automation with aimbase's full-cycle marketing platform. Aimbase® is a…

4.5 1 reviews

Braze

New York, New York, United States

Braze is the leading customer engagement platform that empowers brands to be absolutely engaging.™ braze allows any marketer to…

4.5 566 reviews

BulkResponse

Hawthorne, California, United States

Bulkresponse is a trusted provider of bulk email marketing and smtp relay services, empowering businesses to send high-volume…

4.5 2 reviews
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Showing 120 of 395 — 275 more to see.

These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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