Factors is a demand generation platform that uses AI agents to help you combine diverse intent signals, segment accounts, and…
4.6
47 reviews
Sector
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42
Ask questions about your marketing performance in plain english, get answers and insights. Funnelll (500 global / flat6labs)…
4.6
6 reviews
Gosquared is the original real-time website analytics tool. The simple, privacy-focused alternative to Google analytics. Many…
4.6
73 reviews
Grade.us is the #1 white-label review management and marketing platform for marketers, consultants, agencies, and SEO…
4.6
142 reviews
Per user
Hookle is an AI-powered SaaS company transforming marketing for the world’s smallest businesses. Our mission is to democratize…
4.6
12 reviews
Freemium
Later is the leading influencer marketing and social partner built on insight, not guesswork. We help brands choose the right…
4.6
284 reviews
Linking news is an online press release distribution service that helps you get your press release published on major news…
4.6
20 reviews
Mangools is an all-in-one SEO toolset suitable for business owners, marketers, bloggers & agencies, covering everything from…
4.6
42 reviews
Onesignal is the leading customer engagement platform for push, email, sms/rcs, and in-app messaging. We're trusted by 1 in 4 app…
4.6
432 reviews
Email & sms for online brands that need the tools & coaching to grow sales. 17,000+ ecommerce stores have used privy to generate…
4.6
118 reviews
Referrizer provides an all-in-one communication platform that helps business owners get new customers, increase repeat purchases…
4.6
68 reviews
Resulticks is a fully integrated, real-time audience engagement solution designed to help brands worldwide reach, acquire, and…
4.6
9 reviews
Rival iq delivers analytics and competitive insights to help digital marketers make informed decisions, improve results, and…
4.6
48 reviews
Subscription
Sideqik is your end-to-end influencer marketing platform. We help you understand what has influenced your brand in the past. We…
4.6
12 reviews
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4.6
11 reviews
Solitics is the reason your platform just got 10x more engaging. We help igaming, online trading and digital banking platforms…
4.6
14 reviews
Media distribution solutions (mds) offers the bettervideo platform allowing digital marketing solution providers, broadcast…
4.6
195 reviews
Swonkie is an intuitive social media management tool. 👉create, share and measure your content on social media. 👉schedule…
4.6
28 reviews
Zapnito is a B2B community & knowledge hub that helps accelerate growth across the customer lifecycle. By streamlining fragmented…
4.6
15 reviews
Looking for international data group (idg)? You’re in the right place. We’ve simplified our operations to strategically focus on…
4.5
15 reviews
Agorapulse is the secret ingredient for social media managers and marketing leaders whose ambition is to drive real business…
4.5
857 reviews
Bitly is your all-in-one connections platform for short links, qr codes, and landing pages, all backed by powerful analytics. We…
4.5
646 reviews
Brax enables content distribution at scale by providing a single platform for bulk management, unified reporting and rule-based…
4.5
10 reviews
Freemium
Braze is the leading customer engagement platform that empowers brands to be absolutely engaging.™ braze allows any marketer to…
4.5
566 reviews
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.