Signal AI is a leading reputation and risk intelligence company helping business leaders make sense of the outside world. Our…
4.3
114 reviews
Sector
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42
Technews.io is the leading media intelligence platform for enterprise tech. In a landscape with millions of content creators and…
4.3
15 reviews
Insights-driven platform that supports the full spectrum of your social media marketing and analytics needs. Be empowered to…
4.3
2 reviews
Located in the heart of Dallas, call box is a high-energy technology company that created a first-of-its-kind call tracking…
4.2
80 reviews
Turn conversations into customers. Create and convert more leads with conversation analytics®, AI voice and call tracking…
4.2
46 reviews
Etiya is a leading software company providing customer experience focused AI driven digital transformation with its own…
4.2
3 reviews
Redeye’s AI driven marketing automation platform, perfect for the B2C marketer, enables you to automate personalised…
4.2
66 reviews
About us: At sendsteps, we revolutionize the creation and delivery of educational content through cutting-edge AI technology. Our…
4.2
3 reviews
We’re transforming ecommerce teams into AI experts. Our mission is to empower ecommerce teams to rapidly, deploy and implement AI…
4.2
Act-on software provides the innovative marketing automation platform for marketers who think big and act boldly. As the last…
4.1
971 reviews
Marchex harnesses the power of AI and conversational intelligence to provide actionable insights aligned with prescriptive…
4.1
182 reviews
Outlier shut down in 2022, this page remains as a memory of our company and on the resumes of our team. Business intelligence is…
4.1
10 reviews
Axtria is a global provider of award-winning cloud software and data analytics to the life sciences industry. Axtria’s solutions…
4.0
2 reviews
Marketers spend too much time on research and strategy and still end up guessing about the marketing content they create. Cobomba…
4.0
1 reviews
Founded in 2019, kimola is a research technologies company that offers text analysis for product, marketing and research…
4.0
2 reviews
Motiva powers a new kind of customer-centric engagement for modern marketers everywhere. We use AI to generate content and create…
4.0
1 reviews
Perx technologies is the behavioural loyalty platform purpose-built for the bfsi industry. Where legacy loyalty systems reward…
4.0
3 reviews
Rankingcoach is an AI-powered digital marketing solution that resellers desire and smbs love. Our mission is to make digital…
4.0
1 reviews
Egain is a leading provider of AI-powered knowledge management and customer experience automation solutions. With over 25 years…
3.9
7 reviews
Contentstack’s data & insights (cdp) enables marketers to unify customer data, generate actionable insights, and orchestrate…
3.9
66 reviews
Who’s your next client ? Sparklane is the first editor of predictive lead scoring solutions for the European B2B market…
3.9
4 reviews
Pioneering journey intelligence Journey insight is the only platform that combines one of the world’s largest customer behavior…
3.8
8 reviews
**vestorly was acquired by fmg suite on July 27th 2023.*** See the press release here…
3.7
3 reviews
Winner of the 2015 mrs award for innovation in research methodology, weseethrough is a market research company that helps global…
3.5
1 reviews
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.