Sector

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

1,235 businesses

Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42

Swipii for Business

Glasgow, Scotland, United Kingdom

Based in glasgow city centre, swipii is bringing shoppers the simplest way to save money when they shop locally while providing…

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swipx

København, Capital Region, Denmark

Swipx is the first and only independent pan-European sales & marketing platform for software and solution vendors and buyers…

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Switchboard CMS

Sydney, New South Wales, Australia

We're a qsr experience ecosystems partner. For over 60 years, we’ve helped the world’s biggest and most loved qsr brands simplify…

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SYNQY

Pleasant Hill, California, United States

Synqy's enhanced product listings are a new type of advertising designed to replace or complement your existing retail media…

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SystemAds

Carlsbad, California, United States

Systemads helps businesses grow through high-performing Facebook ads campaigns. Our team of digital marketing experts has decades…

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Sysview digital signage software

Glasgow, Scotland, United Kingdom

Sysview digital signage is a cloud based software platform that enable users to create ,manage and broadcast rich, engaging…

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Table Duck

Alkmaar, Noord-Holland, Netherlands

Wij maken AI-automatisering toegankelijk voor verzekeraars en volmacht partijen - met oplossingen op maat die direct meetbaar…

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TagRewards Loyalty Program

Selangor, Malaysia

Cardbiz solutions sdn bhd is established since 2004, we specialized in web-based solution that offer today’s most widely used…

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tapCLIQ

Philadelphia, United States

Tapcliq delivers intelligent engagement automation solutions for businesses enabling them to learn customer intent and drive…

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TapOnIt

Davenport

Taponit is the all-in-one sms marketing platform built for lean, creative teams. From growing your list to automating your sends…

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Teamprove Meet

Riedelbach, Hessen, Germany

Teamprove is a management consulting company focused on building healthy and effective organizations. We love helping companies…

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TechSEO360

Aarhus Kommune, Central Jutland, Denmark

In 1978 micro-sys became a registered company and in 1980 as an aps, a danish term for private limited company, both things in…

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Tekpon.com

Middletown, Delaware, United States

Tekpon is the buyer-side platform for SaaS procurement. We help businesses discover the right software, negotiate better deals…

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Text Ripple

Shrewsbury, Massachusetts, United States

Text ripple is a text message marketing company offering an innovative web based platform that is simple, effective and…

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TheEventsApp

Toronto, Ontario, Canada

Theapplabb is a Toronto-based digital innovation company specializing in building exceptional custom mobile applications and…

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The Loyalty Box

Roodepoort, Gauteng, South Africa

The loyalty box is a complete solution for small to midsize retailers looking to reward customers and gain a deeper insight into…

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The Sales Machine

Henderson, Nevada, United States

The sales machine is a growth enablement platform (gep) aiming to be the best SaaS solution for companies of all sizes looking to…

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The SEO Framework

Alphen Aan Den Rijn

You don’t need more clicks that bounce. You need more clicks that pay. Join over 175,000 businesses worldwide and grow using…

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Ticketlight

Manchester

Ticketlight is a powerful yet simple self-service ticketing solution, giving you full control of your event. Be it a 200 capacity…

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TIFY

London, England, United Kingdom

Tify is an ethical consumer analytics platform making campaign and brand analysis as easy as a Google search. By uncovering the…

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Titanmlm is the premiere business management and marketing software for network marketing companies. With over a decade of…

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Smarter events management software for event teams. Toevent gives you all the tools you need to centralise all aspects of your…

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Tooldata

Valparaíso

En tooldata martech estamos dentro del mercado latinoamericano combinando estrategia, creatividad y análisis. Nuestro enfoque es…

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Top Down INTOUCH

Gaithersburg, Maryland, United States

Managing customer communications shouldn't be complicated. Topdown helps organizations create, manage, and deliver personalized…

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Showing 1,176 of 1,235 — 59 more to see.

These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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