Social and digital media is getting increasingly important for brands. Yet, there is ambiguity about how to measure, manage and…
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Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42
Relationships move people. People move issues. Rap index finds those people. Rap index was the first to combine common sense and…
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From the very start, our ambition has been to make collaboration for people who work with visuals, designs and content…
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We're the fastest-growing programmatic demand platform for native advertising in northern Europe, operating across ten markets…
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Utc retail is the innovative full-service store solutions supplier to the specialty retail marketplace. We offer advanced…
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Get professional eye-tracking studies for any webpage within 8 hours
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Tsfactory is a software development company focused on producing the best in class solutions for remote session monitoring and…
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Red marker enables businesses in heavily regulated industries to scale the review of marketing content to ensure compliance. We…
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Redyref interactive kiosk products is a u.s. Based self service kiosk manufacturer and interactive software developer that has…
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Rees46 is an all-in-one marketing stack that can be applied to an e-commerce store of any size, demographic, or niche. Once set…
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With client acquisition shifting to be digital and referral-based, the marketing environment is now all about trust and…
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A safe, secure and local online referral system used by many local citizens advice teams across the UK, refernet enables…
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Referralhero is referral program software that helps service businesses generate a consistent stream of new clients through…
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Over 150k businesses across 178 countries manage their invoicing, accounting, sales, inventory, online presence, networking, and…
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We help large retail brands create marketing content at scale with leading cloud-native content automation. Our customers…
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Renegadeworks is an easy-to-use application to keep customers engaged and bring new business. It features several integrated…
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Wooberly helps entrepreneurs create their fully functional on-demand platform like uber hassle-free. Entrepreneurs can use our…
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Repcheckup provides you with an easy to use online reputation management software. Increase reviews through email and text…
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UK software developer of repeat signage digital signage software. Launched in 2009, this easy-to-use windows platform software is…
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Responseiq is the intelligent callback platform that helps your business increase inbound calls and conversions. 97% of consumers…
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Freemium
Results at hand develops mobile solutions for events, associations, and more! We offer engaging, user-friendly mobile event apps…
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Reteno is a messaging automation platform for mobile apps designed to implement your retention strategy thick and fast. We…
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Review, compare and evaluate small business software. Use reviano's collection of product reviews, side by side comparisons, to…
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Reviewignite provides powerful online reputation management software that helps businesses harness the power of online reviews…
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Showing 1,104 of 1,235 — 131 more to see.
These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.