Type

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

2,234 businesses

Account-Based Marketing Software 68Affiliate Marketing Software 78Attribution Software 43B2B Services Review Platforms 20Content Marketing Software 209Conversational Marketing Software 43Conversion Rate Optimization Software 183Customer Data Platforms (CDP) 91Customer Journey Analytics Software 51Demand Generation Software 713Digital Analytics Software 115Digital Signage Software 199Direct Mail Automation Software 36Email Deliverability Software 47Email Marketing Software 277Email Signature Software 36Email Template Builder Software 25Email Verification Software 73Event Management Software 686Gamification Software 23Inbound Call Tracking Software 76Local Marketing Software 78Location-Based Marketing Software 24Marketing Analytics Software 117Marketing Automation Software 190Marketing Resource Management Software 25Market Intelligence Software 43Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 165Other Marketing Software 394Personalization Engines 23Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 155Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 26SEO Software 274SMS Marketing Software 161Social Media Marketing Software 619Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 64User Research Software 56Webinar Software 42

Woorank

Etterbeek, Bruxelles-Capitale, Belgium

Woorank is an internet startup focused on providing small businesses, online marketers and seos a solution to optimize, promote…

4.3 48 reviews

Yieldbot

New York, New York, United States

Yieldbot is a digital media technology that connects brands to the real-time intent of consumers. Yieldbot is the only open…

4.3 6 reviews

Zymplify

Portstewart, Northern Ireland, United Kingdom

From uncovering future customers to promoting your business and converting sales fast. Zym’s flexible marketing platform puts you…

4.3 98 reviews

Annex Cloud

Mclean, Virginia, United States

Annex cloud empowers brands to launch, scale, and optimize loyalty programs that drive measurable business results. Our loyalty…

4.2 37 reviews

APSIS One

Malmö, Skåne, Sweden

Your data holds more potential than you think. Apsis one turns customer insights into personalised email and sms experiences -…

4.2 6 reviews

Aptivio

New York, New York, United States

Typical sales development processes and buyer intent offerings are inefficient and too generic - leading to low conversion rates…

4.2 6 reviews

AWeber

Doylestown, Pennsylvania, United States

For over 20 years, aweber has helped 1,000,000+ entrepreneurs and small business owners connect with their prospects and…

4.2 615 reviews

Benchmark Email

St Louis, Missouri, United States

Benchmark helps busy marketers move faster and make a bigger impact with email. Our next-generation platform combines simplicity…

4.2 69 reviews

BlueOcean Brand Navigator

San Francisco, California, United States

Blueocean is the agentic AI platform purpose-built for marketing. We empower marketers to unlock creativity, accelerate…

4.2 3 reviews

Call Box

Dallas, Texas, United States

Located in the heart of Dallas, call box is a high-energy technology company that created a first-of-its-kind call tracking…

4.2 80 reviews

ClearVoice

Phoenix, Arizona, United States

Clearvoice takes the hassle out of content production by combining our network of thousands of vetted freelance talent, our…

4.2 23 reviews

Click2Mail

Arlington, Virginia, United States

Founded in 2003, click2mail is a pioneer of cloud-based hybrid mail systems, dedicated to creating products and applications that…

4.2 3 reviews

Convirza

Pleasant Grove, Utah, United States

Turn conversations into customers. Create and convert more leads with conversation analytics®, AI voice and call tracking…

4.2 46 reviews

Dotdigital

London, England, United Kingdom

Dotdigital is a marketing personalization platform that helps you connect with your customers on the channels they know and love…

4.2 633 reviews

Dux-soup is the leading marketing automation tool used by sales professionals, teams and agencies to generate leads on LinkedIn…

4.2 56 reviews

Dynata Insights Platform

Shelton, Connecticut, United States

At dynata, we deliver the highest quality first-party data to help businesses around the world gain precise insights, activate…

4.2 11 reviews

EmailBooster

San Francisco, California, United States

Email & social media marketing on one platform to attract more customers & grow revenue for your business. Emаіlbооѕtеr’ѕ new…

4.2 3 reviews

Email List Verify

Bratislava, Bratislavský Kraj, Slovakia

Verify email addresses * email deliverability * email marketing Since 6009, email list verify has provided businesses and…

4.2 30 reviews

Everest

Boston, Massachusetts, United States

For over 25 years, thousands of the world’s leading brands have relied on validity solutions to achieve end-to-end marketing…

4.2 181 reviews

Gleam

Melbourne

Gleam is a growth marketing platform that helps businesses focus on actions. An action can be whatever you want, an email…

4.2 25 reviews

IMIcampaign

Boca Raton, Florida, United States

Global enterprises trust imimobile to help them manage business-critical customer interactions at scale. With customer experience…

4.2 3 reviews

Integrate Demand Acceleration Platform

Phoenix, Arizona, United States

Enabling B2B marketers 🚀 connect data across demand channels 🚀 govern data + ensure integrity 🚀 analyze impact + inform next…

4.2 70 reviews

IntellaSphere

Bellevue, Washington, United States

Intellasphere is the first-ever marketing system than can amplify your marketing promotions and communications, reach broadly…

4.2 3 reviews
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Showing 1,080 of 2,234 — 1,154 more to see.

These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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