Sector

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

2,276 businesses

Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42

Bubbl

London, England, United Kingdom

Bubbl activates brand apps in the right place at the right time. Every time. Bubbl’s geolocation plugin supercharges existing…

4.3 4 reviews

Buyapowa

London, England, United Kingdom

For more than a decade, we’ve been helping enterprise brands rethink how they grow. Buyapowa designs and runs reward-led customer…

4.3 3 reviews

Campayn

Toronto, Ontario, Canada

Start email marketing today! Campayn allows you to create, share and track newsletters and marketing emails. The 'free for life'…

4.3 144 reviews

Canecto

Lyngby, Capital Region, Denmark

Canecto is cutting-edge predictive analytics for digital initiatives. Discover which actions will grow your online business. We…

4.3 10 reviews

Chamaileon

Budapest, Hungary

Chamaileon is a collaborative email design platform for marketing teams. We started out by creating a highly flexible drag and…

4.3 74 reviews

Clickx

Chicago, Illinois, United States

Welcome to clickx! An all-in-one tech platform built for digital marketing agencies. Our software is designed to help you start…

4.3 24 reviews

Cnario Digital Signage Suite

White Plains, New York, United States

Established in 1999, ycd is a global provider of advanced digital signage (“ds”) software solutions, serving the retail, telecom…

4.3 10 reviews

Crowdbabble

Toronto, Ontario

Crowdbabble helps businesses improve social media engagement with their audience through powerful social media analytics and…

4.3 6 reviews

Customer.io

Portland, Oregon, United States

Create personalized customer journeys that engage and convert with our versatile customer engagement platform. Scale, flex, and…

4.3 147 reviews

CustomPoint

Chicago, Illinois, United States

Rrd provides a complete portfolio of marketing, packaging, print and business services to the world’s most respected brands…

4.3

D&B Rev.Up ABX

Jacksonville, Florida, United States

Dun & bradstreet, a leading global provider of business decisioning data and analytics, enables companies around the world to…

4.3 37 reviews

Elite Email

Toronto, Ontario, Canada

Elite email (www.eliteemail.com) is the award winning email marketing solution used by businesses around the globe. Try it for…

4.3 15 reviews

Email Blaster

Burcote, United Kingdom

Email blaster UK offer cloud based email marketing software. It couples a really easy to use front end interface (gui) with an…

4.3 28 reviews

Emarsys

Vienna, Austria

SAP engagement cloud (formerly SAP emarsys) helps organizations power unique engagement by connecting real-time customer insights…

4.3 359 reviews

Enginemailer

Petaling Jaya, Selangor, Malaysia

Enginemailer is an integrated cloud platform that offers database management, email marketing and transactional email. Its…

4.3 2 reviews

EnterpriseLead

San Diego, United States

Enterprise lead is the number one lead management platform software Enterprise lead was founder in 2007 with the idea of working…

4.3 2 reviews

eTrigue

San Jose, California, United States

Etrigue is a leading provider of "thru-partner" marketing-as-a-service capabilities and marketing automation SaaS products that…

4.3 42 reviews

Eventtia

Miami, Florida, United States

Eventtia empowers marketing and event professionals to create unique experiences, attract high-quality leads, and build stronger…

4.3 20 reviews

FirstPromoter

Sibiu, Romania

Modern and reliable affiliate tool for subscription-based companies. Since 2017, our mission has been clear: to help businesses…

4.3 14 reviews

Fomo

New York, New York, United States

Fomo (a relay commerce company) is the original social proof solution, helping online businesses build trust and increase website…

4.3 7 reviews

Friendbuy

Los Angeles

Friendbuy is the go-to platform for e-commerce businesses looking to supercharge their growth through referral and loyalty…

4.3 25 reviews

Funnelytics

Toronto, Ontario, Canada

Funnelytics is a revolutionary marketing analytics software that allows marketers and business owners to map and track their…

4.3 28 reviews

Genoo

Golden Valley, Minnesota, United States

Genoo, llc, a software as a service (SaaS) offering targeted at small-to-midsize businesses, delivering smart and full featured…

4.3 31 reviews

GeoRanker

Leudelange, Esch-Sur-Alzette, Luxembourg

Established in 2011, georanker is a multi-national company our aiming to build a strong and reliable platform of local SEO tools…

4.3 3 reviews
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Showing 1,008 of 2,276 — 1,268 more to see.

These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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