Sector

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

1,235 businesses

Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42

Levuro

Zurich, Kanton Zürich, Switzerland

Levuro delivers an innovative social media management tool that improves engagement and promotes the most effective content. It…

Unrated

Lineup Ninja

Leeds, England, United Kingdom

In B2B conferences and exhibitions, content plays a key role in shaping the attendee experience, but it can be a real logistical…

Unrated

LinkPizza

Amsterdam, Netherlands

Linkpizza maakt content- en influencer marketing schaalbaar en meetbaar. De drijvende kracht achter linkpizza is een team experts…

Unrated Subscription

Linvio� Events

San Diego, California, United States

Linvio is the leading fintech application and payment solution pioneer on the Salesforce.com platform. We are a long-standing…

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Liquid State

Brisbane, Queensland, Australia

Liquid state empowers businesses to manage and deliver the right communications to the right people on the right devices. We work…

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Liqvid Live

Singapore, Singapore

Liqvid is the developer of innovative digital signage platform for businesses. Our user-friendly software makes it easy to create…

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Liveality

Appleton, Wisconsin, United States

There is power in celebrating memories. Liveality deepens the connection to the participant, customer, fan or enthusiast…

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Liveminds

London, England, United Kingdom

Our mission is to give every team access to the qualitative insights they need to grow. Qualitative research takes too long and…

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Livereach Command Center

Münster, Nordrhein-Westfalen, Germany

Discover, visualize and use social content and data through one powerful platform. With the livereach® social cloud, brands…

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Locafy

Curtin, Western Australia, Australia

Locafy is a global nasdaq listed SEO company that offers local businesses an easy to use low-cost SEO solution that generates…

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LOOK Digital Signage

Wilmington, Delaware, United States

Look digital signage offers an effective award-winning digital signage software solution for the remote management of digital…

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Loop Inbox

Ottawa, Ontario, Canada

Benbria is a leader in real-time customer and employee experience management. Our loop experience platform empowers organizations…

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Loyalty Management Suite

Munich, Bayern, Germany

We are loyalty pioneers and technology leaders with more than 15 years of experience managing coalition loyalty programs in the…

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LoyaltyMatch

Kitchener, Ontario, Canada

Loyaltymatch inc. Is a privately held loyalty and engagement-computing company that provides a cloud-based loyalty management, AI…

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Loyalty Operator

Labège, Occitanie, France

20 ans d'expertise au compteur et une équipe toulousaine pleine d'énergie pour bousculer les codes. ☀️ Chez adelya, nous…

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LoyaltySTACK

Scottsdale, Arizona, United States

All digital rewards (adr) powers seamless, white-labeled reward and incentive experiences for SaaS platforms, HR teams, market…

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LoyaltyXpert

Ahmadabad, Gujarat, India

We begin our journey with a thorough understanding of business organization structure and its expectations. At loyaltyxpert, our…

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Lyyti

Turku West And Inner, Southwest Finland, Finland

Lyyti is an all-in-one event management software that helps organisations create meaningful encounters. 💚 live events 💚 hybrid…

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MaestroConference

Oakland, California, United States

We exist to light up the world with the power of those special conversations that engage every voice, within a shared purpose. We…

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Magezon Page Builder for Magento 2

Nam Tu Liem District, Vietnam

Magezon is a technology company, established in 2018, providing a library of Magento 2 extensions. Our world-class products…

Unrated

MailSlurp

Tallinn, Harju Maakond, Estonia

Modern email APIs for developers, QA testers, and campaign managers. Send and receive emails in applications and tests or using…

Unrated

Major Event Planning Software

Sydney Streets, New South Wales, Australia

Alreadybuilt is a B2B marketplace for buying and selling commercially proven custom built web, software and app solutions. So why…

Unrated
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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