Sector

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

2,276 businesses

Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42

Oktopost

San Francisco, California, United States

Ez texting - the effortless way to start text marketing. Since 2004, ez texting has provided 230,000+ growing businesses and…

4.4 138 reviews

Onclusive

London, England, United Kingdom

Onclusive is the global benchmark for integrated media content, turning enriched data into actionable insight across every…

4.4 114 reviews

OnlyWire

Chicago, Illinois, United States

Onlywire, llc (www.onlywire.com) is a social media engine that provides publishers, bloggers, and SEO professionals the ability…

4.4 11 reviews

Pabbly Email Marketing

Bhopal, Madhya Pradesh, India

At pabbly, we offer a variety of tools that a business would need to grow and scale. People throughout the past few years have…

4.4 4 reviews Usage-based

Parse.ly

New York, New York, United States

Content drives everything, but most teams are flying blind. Parse.ly gives editorial, marketing, and product teams the insights…

4.4 149 reviews

PathFactory

Toronto, Ontario, Canada

Providing the right content to the right individuals at the right time has become essential to enabling B2B teams to hit revenue…

4.4 149 reviews

Pi Datametrics

Brighton, England, United Kingdom

Pi datametrics is the enterprise SEO and search intelligence platform built for the AI era of search. We help SEO leaders and…

4.4 46 reviews

Popular Pays

Chicago, Illinois, United States

Popular pays is an all-in-one influencer marketing and visual content creation platform for brands of all sizes. Designed to make…

4.4 219 reviews

Postcron

Córdoba, Argentina

Postcron is the most powerful tool to publish and schedule posts on Facebook, Twitter, LinkedIn and pinterest at the same time…

4.4 38 reviews

Proof Experiences

Austin, Texas, United States

Proof graduated the world's top startup accelerator, y combinator, in the winter class of 2018. Since then, proof has grown and…

4.4 7 reviews

ReferralCandy

Singapore, Singapore

We build easy to use, self serve software products that help small and medium businesses to grow and succeed. Referralcandy…

4.4 83 reviews

The way brands communicate online is rapidly evolving. Personal devices and online networking options allow us to measure…

4.4 4 reviews

Remarkety

New York, New York, United States

Remarkety is a leading ecommerce marketing automation platform designed for ecommerce from the bottom up. Changing the way…

4.4 40 reviews

Replyify

Cleveland, Ohio, United States

Put your sales process on autopilot by automating your cold emails and follow-ups. A modern sales platform to automate your…

4.4 10 reviews

ReportGarden

Wilmington, Delaware, United States

Reportgarden is a digital marketing reporting tool that allows a comprehensive performance analysis by providing a consolidated…

4.4 26 reviews Freemium

Ripl

Seattle, Washington, United States

You’re not a social media expert, and with ripl you don’t have to be. Ripl’s all-in-one app helps you create, schedule, post, and…

4.4 11 reviews

Send2Press

Temecula, California, United States

Send2press newswire, a press release distribution service, provides affordable effective press release writing, targeted news…

4.4 14 reviews

SEO Audit Software

Dhaka, Dhaka Division, Bangladesh

The SEO audit tool are evaluating SEO (search engine optimization) ranking factors & best practice for improving your on page SEO…

4.4 17 reviews

Shopperations

Cincinnati, Ohio, United States

Cpg marketing teams weren’t meant to live in spreadsheets. Yet today’s shopper and omnichannel marketers spend more time…

4.4 7 reviews

SignatureSatori

Prague, Hlavní Město Praha, Czech Republic

After a successful meeting, you shake hands and sign papers. Handwritten signatures are proof of your uniqueness, a sign of…

4.4 4 reviews

Singular

Palo Alto, California, United States

Singular empowers marketers to futureproof their growth with next-gen attribution and analytics. We provide a holistic solution…

4.4 210 reviews

Hivency brings together consumers, influencers and brands to create authentic customer experiences. Boost your revenue with…

4.4 81 reviews

SO Connect Platform

Amsterdam, Netherlands

So connect helps local businesses to get found and chosen online. Over 50.000 businesses use our tools to update and publish…

4.4 11 reviews

Spinnakr

Washington, United States

Spinnakr is democratizing access to big data insights with a new kind of web analytics that does all of the work for you - from…

4.4 6 reviews
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Showing 960 of 2,276 — 1,316 more to see.

These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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