Born from an advanced digital analytics firm in New York City specialized in etail and retail sales growth, buyergenomics was…
Sector
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
543 businesses
Make messaging your #1 CRM channel to build lifelong customer relationships. Spectrm is the conversational marketing platform…
Teleware design software to help businesses communicate better with their customers and employees by routing communications more…
Connectedsign specializes in corporate communications and displaying essential workforce data and other information in real-time…
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Flyy is gamification as a platform. It is a powerful SaaS marketing tool for apps and websites to acquire new users, retain &…
Innoloft offers loftos, an AI no-code builder that enables organizations to create more valuable relationships with customers…
For over 20 years we have been acing e-learning solutions by using cutting-edge technology to move the needles on your business…
Our unified platform fuels retail and hospitality ambitions with the technology and insights needed to simplify operations, scale…
At powerchord, we use our deep expertise in local marketing technology to guide our clients to consistent revenue growth. We work…
Cloudfind AI is the world’s first autonomous platform for AI optimization & generative engine optimization (geo), ensuring your…
Your trusted source for lead gen & call tracking solutions Since 1990, 800response has been offering 1-800 numbers, vanity…
𝑻𝒉𝒆 𝑺.𝑴.𝑨.𝑹.𝑻 𝑬𝒎𝒑𝒍𝒐𝒚𝒆𝒆 𝑨𝒅𝒗𝒐𝒄𝒂𝒄𝒚 𝑷𝒍𝒂𝒕𝒇𝒐𝒓𝒎. Transform your employees into brand advocates and…
Make messaging your #1 CRM channel to build lifelong customer relationships. Spectrm is the conversational marketing platform…
Surefire local provides business intelligence marketing software for small businesses helping them attract customers, grow…
Uxtweak is the user research platform helping teams effortlessly recruit and manage participants, conduct studies, analyze data…
Weather unlocked brings together vast technical expertise and premium quality weather data to create pioneering weather API…
X-email verify is an email verification tool that helps you to clean your email list and drastically increase the outcome of your…
One platform. Endless possibilities. Purpose-built to help you find new and better ways of communicating with your audience…
Webmecanik is a European software company dedicated to marketing and sales teams. It offers 2 powerful products: Webmecanik…
Connect more with analytics-powered communications. Dial800 offers responsive business solutions including on-demand data…
Boom your social circle! We create intuitive and easy-to-use social media products for brands, smbs and users to grow and…
With clickfunnels, you are just a few simple clicks away from a beautifully-designed website marketing funnel. Because we believe…
Showing 96 of 543 — 447 more to see.
These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.