Sector

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

197 businesses

Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42

Cool Tabs

Madrid, Madrid, Spain

Design and create tabs and promos for your Facebook fan pages. We provide effective tools to increase the visibility of your…

4.4 20 reviews

Cortex Software

Boston, Massachusetts, United States

Cortex is for leading marketers who want to create marketing that doesn’t feel like marketing. Founded in 2015, the company built…

4.4 8 reviews

DrumUp

Portland, Oregon, United States

Drumup is an intelligent social media marketing, content marketing and news tracking app. It helps marketers and professionals…

4.4 14 reviews

Easypromos

Girona, Cataluna, Spain

Easypromos is a global leader in digital promotions offering a self-service, easy-to-use platform to create and manage digital…

4.4 5 reviews

FreshMail

Warszawa, Mazovia, Poland

We are a creative agency helping you extract your core values and transfer them into inspiring content which would not only be…

4.4 32 reviews

GaggleAMP

Beaverton, Oregon, United States

Gaggleamp is an employee advocacy platform built to help you drive real business outcomes. We make it easy for marketing and…

4.4 230 reviews

GetSocial

Lisbon, Portugal

Getsocial is a content analytics platform that helps marketers measure, promote and amplify their best content. We work with over…

4.4 17 reviews

JotURL

Gallarate, Lombardy, Italy

Joturl - product Build your marketing machine - elevate your brand, track leads, and convert more business with the all-in-one…

4.4 12 reviews

Julius with HYPR

New York, New York, United States

Julius by triller is an end-to-end influencer marketing software solution, offering influencer search and discovery, campaign…

4.4 95 reviews

Marsello

Wellington, Wellington, New Zealand

We're marsello - the loyalty and marketing platform for omnichannel brands. Our purpose is simple: we help brands grow their…

4.4 31 reviews

MindFire

Irvine

Mindfire is omnichannel marketing technology that proves direct mail ROI. We connect physical mail to digital response-tracking…

4.4 11 reviews

OnlyWire

Chicago, Illinois, United States

Onlywire, llc (www.onlywire.com) is a social media engine that provides publishers, bloggers, and SEO professionals the ability…

4.4 11 reviews

Postcron

Córdoba, Argentina

Postcron is the most powerful tool to publish and schedule posts on Facebook, Twitter, LinkedIn and pinterest at the same time…

4.4 38 reviews

Send2Press

Temecula, California, United States

Send2press newswire, a press release distribution service, provides affordable effective press release writing, targeted news…

4.4 14 reviews

SEO Audit Software

Dhaka, Dhaka Division, Bangladesh

The SEO audit tool are evaluating SEO (search engine optimization) ranking factors & best practice for improving your on page SEO…

4.4 17 reviews

Zuberance

San Carlos, California, United States

Zuberance is the leading social media marketing company focused on brand advocates. Zuberance’s award-winning brand advocacy…

4.4 15 reviews

Ada

Gricignano Di Aversa Caserta, Campania, Italy

L’obiettivo di genesis mobile è alimentare connessioni, relazioni e conversazioni tra brand e utenti. Forniamo strumenti e…

4.3 3 reviews

Crowdbabble

Toronto, Ontario

Crowdbabble helps businesses improve social media engagement with their audience through powerful social media analytics and…

4.3 6 reviews

Heepsy

Vizcaya, Pais Vasco, Spain

Heepsy has consolidated its position as one of the leading players in the influencer marketing space. Based in bilbao, Spain…

4.3 16 reviews

LiftEngine

Pearl River, New York, United States

Since 2005, liftengine's primary mission has been to help clients better understand and connect with their most responsive…

4.3 7 reviews

Locowise

London, England, United Kingdom

The locowise team is passionate about social media analytics. Not your everyday "measurement for the sake of measurement" but…

4.3 4 reviews

Mention

Paris, Île-De-France, France

Mention is the leading tool for brand and media monitoring, social listening and reputation management for enterprises and…

4.3 437 reviews Subscription

Missinglettr

Victoria, British Columbia, Canada

Missinglettr is a social media scheduler designed for non-creatives. We turn your blog posts or YouTube videos into ready-made…

4.3 29 reviews
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Showing 96 of 197 — 101 more to see.

These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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