Sector

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

395 businesses

Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42

BEE

San Francisco, California, United States

The beefree sdk is the #1 embeddable drag-and-drop editor for emails, landing pages, and popups. We make it easy for product…

4.7 162 reviews

emBlue

Carrollton, Texas, United States

Our mission is to help companies communicate in a more relevant and personal way with their customers. With emblue® you will be…

4.7 9 reviews

Emercury

Branchburg, New Jersey, United States

We help small businesses win with marketing automation. Whether your goal is to capture targeted leads, convert them into…

4.7 36 reviews

Everlytic

Waverley, Gauteng, South Africa

Everlytic is a marketing messaging and automation platform that helps your business communicate better, smarter, and faster over…

4.7 51 reviews

ExpressPigeon

Chicago, Illinois

Expresspigeon is an intelligent yet simple email marketing and transactional email platform. Create beautiful email newsletters…

4.7 52 reviews

FireDrum

Scottsdale, Arizona, United States

Since 1999, firedrum has provided powerful email marketing solutions for businesses & organizations of any size, from…

4.7 17 reviews Subscription

Levitate

Raleigh, North Carolina, United States

Founded in 2017 by sharefile creator jesse lipson, levitate was built with a passion for helping small and medium-sized…

4.7 16 reviews Quote-based

Magnews

Parigi, Italy

Magnews is the italian email marketing and marketing automation platform that helps brands simplify complexity turning data…

4.7 14 reviews

MailerLite

San Francisco, California, United States

Narzędzia marketingowe, dzięki którym szybko zwiększysz liczbę odbiorców I będziesz skuteczniej generować przychody. To wszystko…

4.7 714 reviews

Moosend

London, England, United Kingdom

Deliver the perfect email straight to your audience's inbox and grow a thriving customer base with moosend.

4.7 518 reviews Usage-based

NEWOLDSTAMP

Claymont, United States

Newoldstamp is an email signatures marketing platform that turns every employees' email into a powerful marketing tool. We help…

4.7 406 reviews

Ongage

Tel Aviv, Israel

Ongage was founded in 2011 by a team of entrepreneurial professionals passionate about email marketing. Today, it fuels the…

4.7 65 reviews

Sendlane

San Diego, California, United States

Truly unified email, sms, reviews, and forms. Transparent pricing, effortless migration, round-the-clock support, and an…

4.7 54 reviews

SMTP2GO

Christchurch, Canterbury, New Zealand

Email deliverability matters. Your messages don't belong in a spam folder. Smtp2go makes email delivery easier. We take care of…

4.7 196 reviews Freemium

Stensul

New York, New York, United States

Stensul is the governed creation™ platform for enterprise marketing teams. We help teams create campaigns faster, safely, and on…

4.7 61 reviews

Stripo.email

Newark, Delaware, United States

Stripo is an online drag-n-drop and html email platform. We help you build high-quality emails of any complexity, including ones…

4.7 97 reviews

Automize

Sacramento

Take your business to the next level with marketing and process automation Your marketing software so is much more than just…

4.6 4 reviews

Batch

Paris, Île-De-France, France

Batch is a modern customer engagement platform built for CRM teams seeking greater efficiency, agility, and autonomy in…

4.6 8 reviews

BuzzBuilder

None, Piemonte, Italy

Buzzbuilder gives both salespeople and marketers a smarter way to connect with potential buyers, generate interest, and drive new…

4.6 16 reviews

Captavi Platform

Sugar Land, Texas, United States

Captavi™ (www.captavi.com). Captavi platform digital marketing platform = one tool to rule SaaS CMS + mobile web app development…

4.6 18 reviews

Cordial

San Diego, California, United States

Cordial automates billions of data-driven, cross-channel messages to create lifetime customer connections for leading companies.

4.6 44 reviews

Doppler

San Antonio Texas, Texas, United States

Plataforma de marketing multicanal, simple y potenciado por ia. Crea tu cuenta gratis 🚀 ¿tienes dudas? Escríbenos y te…

4.6 4 reviews
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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