Sector

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

211 businesses

Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42

Joomag

San Jose, California, United States

Joomag is a leading content experience platform for creating and distributing high-design, personalized content at scale…

4.5 61 reviews

Kerboo

Leeds, England, United Kingdom

Kerboo is the worlds leading link audit and intelligence platform. We are a software suite that helps digital agencies and brands…

4.5 1 reviews

Create social media content, schedule tweets, posts, pins and messages and post to multiple social networks with intuitive social…

4.5 3 reviews

Limber

Bègles, Nouvelle-Aquitaine, France

For the past 10 years, limber has been helping companies to structure and manage their advocacy marketing approach. Our approach…

4.5 1 reviews

Lumen5

Vancouver, British Columbia, Canada

Lumen5 empowers your global team to create social media content in minutes. We work with enterprise brands, organizations, and…

4.5 63 reviews

Matcha

Atlanta

Create content that converts with the blog creator by matcha, the first blogging platform purpose-built for e-commerce. Matcha is…

4.5 4 reviews

Nudge Software

New York, New York, United States

Nudge, analytics, attribution & intelligence for content. Marketers get a holistic view of all their clicks, content, and…

4.5 10 reviews

Onalytica

London, England, United Kingdom

Founded in 2009 and backed by bebo founders michael and paul birch, onalytica is an award-winning influencer marketing software…

4.5 6 reviews

Roosterly

Chicago, Illinois, United States

Roosterly helps businesses and professionals stay top of mind with their network by managing their social media. Try us for free…

4.5 1 reviews

Senuto

Warszawa, Mazovia, Poland

Senuto is a SaaS-based SEO analytics platform and know-how consultancy that delivers data to help you easily improve your search…

4.5 12 reviews

seoClarity

Chicago, Illinois, United States

Seoclarity is the natural search insights and content optimization platform that helps brands connect with customers in the…

4.5 90 reviews

Streampage

Centerville, Utah, United States

Streampage helps businesses of any size and industry build and strengthen trustworthy customer relationships in the digital…

4.5 2 reviews

Triberr

New York, New York, United States

Triberr is the go-to platform for content, social media, and influencer marketing. Imagine an end-to-end solution that…

4.5 2 reviews

Twinword Ideas

San Jose, California, United States

As natural language processing (nlp) company, twinword provides unique experience for your keyword research process. Combining…

4.5 1 reviews

vidiq

San Francisco, California, United States

Vidiq combines heart-led creator coaching with leading technology to unlock your true potential on YouTube. We provide an…

4.5 27 reviews Freemium

Webeo

Portsmouth, England, United Kingdom

Welcome to the webeo company page💜 Follow us for company updates (you might even get to see our some of our furry friends🐶) and…

4.5 42 reviews

BrightEdge

Foster City, California, United States

As brands have become publishers, the digital world has become the most important distribution channel. The brightedge content…

4.4 379 reviews

Cortex Software

Boston, Massachusetts, United States

Cortex is for leading marketers who want to create marketing that doesn’t feel like marketing. Founded in 2015, the company built…

4.4 8 reviews

DevHub

Seattle, Washington, United States

The last website platform your franchise will ever need. Trusted by leading franchise brands. 300+ successful launches and…

4.4 10 reviews

Dialog Insight

Quebec, Quebec, Canada

Dialog insight is a customer engagement platform that empowers businesses to generate more customer touchpoints and build brand…

4.4 10 reviews

DrumUp

Portland, Oregon, United States

Drumup is an intelligent social media marketing, content marketing and news tracking app. It helps marketers and professionals…

4.4 14 reviews

FreshMail

Warszawa, Mazovia, Poland

We are a creative agency helping you extract your core values and transfer them into inspiring content which would not only be…

4.4 32 reviews

GetSocial

Lisbon, Portugal

Getsocial is a content analytics platform that helps marketers measure, promote and amplify their best content. We work with over…

4.4 17 reviews

Insense

New York, New York, United States

Insense is the all-in-one solution for scaling ugc production and influencer marketing; offering both a creator marketing…

4.4 107 reviews
View more RevAgents

Showing 96 of 211 — 115 more to see.

These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

Looking for marketing software?

Tell us what you need and we will shortlist providers for you.

We will only use your details to make this introduction.