Sector

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

1,235 businesses

Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42

Holacon

Kadıköy, İstanbul, Turkey

Better attendee experience, Memorable events Interactive event experience platform based on tech and creativity. We combine event…

Unrated

Horizon PlusPoint

Ipswich, England, United Kingdom

Htk is a leading cloud-based (SaaS) software-as-a-service provider, offering innovative data insights, machine learning and…

Unrated

iGainSpark

Camp Pune, Maharashtra, India

We at miraclecartes ( regd. As miracle smart card pvt. Ltd.) are driven by a mission to make loyalty simple, meaningful, and…

Unrated

Immersion

Los Angeles

At immersion neuroscience, we’re revolutionizing how the world measures and predicts success of content and experiences. Our…

Unrated

In2Event

Gorinchem, Zuid-Holland, Netherlands

In2event is a user-friendly project management platform for the event industry that automates and digitizes activities such as…

Unrated

indigitall

Miami, Florida, United States

Indigitall is the only AI-powered customer engagement platform that empowers brands to efficiently create and manage personalized…

Unrated

influencerIMPACT

London, England, United Kingdom

Mmi provides media insights and online retail analytics for the beauty industry. Our heritage dates back to the 1980’s when we…

Unrated

INFO DEPOTS

York, New York, United States

Infodepots caters to a diverse clientele, including everyone; from small businesses to large corporations, spanning multiple…

Unrated

Inforama

Dublin

Inforama is a collaborative cloud based data capture and document production platform. Our web form technology enables…

Unrated

We're hiring: https://angel.co/company/inguro 1. Traction: we raised €345k from 14 angels, generated €15k in poc revenue, have a…

Unrated

inkXE T shirt Design Software

Bhubaneswar, Odisha, India

Inkxe is the product designer software stemmed from riaxe systems as the flagship product in the year 2012. This software is…

Unrated Subscription

Innguma

Elgóibar, Basque Country, Spain

Competitive intelligence and technology watch software.

Unrated

InsightSofa

Ústí Nad Labem, Czech Republic

Insightsofa is a customer experience management platform that collects real-time feedback across key customer touchpoints. It…

Unrated

Inspire Digital Signage Suite

Largo, Florida, United States

Headquartered in Florida's beautiful tampa bay area, inspire digital signage llc offers a wide range of digital signage products…

Unrated

InterFunnels

Birmingham, England, United Kingdom

Interfunnels enables your business to jump-start and grow online. It is a cloud-based turnkey software for sales funnel building…

Unrated

Intersec Data Monetization

Winterthur Puteaux, France

Intersec is a global leader in AI, metadata and location intelligence solutions. We leverage artificial intelligence to empower…

Unrated

Inwise

Tikwa, Israel

Since 2002, thousands of companies and organizations have been using inwise digital messaging solutions to bring good news to…

Unrated Usage-based

iovox

London, England, United Kingdom

The iovox AI platform unlocks the potential of every customer conversation, from calls and texts to chats. Trusted by leading…

Unrated

iPR Software

Encino, California, United States

Ipr software inc., http://www.iprsoftware.com/, provides PR and marketing software solutions to the world’s most respected…

Unrated

IREV

Limassol, Cyprus

Irev makes the industry's most advanced SaaS platform for managing affiliate programs, digital advertising and all types of…

Unrated

iSmart Spaces

Northgate Cent, Queensland, Australia

Brisbane based, ismart software is a premier software development company. Whether it is our cloud based "book anytime, anywhere"…

Unrated
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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