Type

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

2,234 businesses

Account-Based Marketing Software 68Affiliate Marketing Software 78Attribution Software 43B2B Services Review Platforms 20Content Marketing Software 209Conversational Marketing Software 43Conversion Rate Optimization Software 183Customer Data Platforms (CDP) 91Customer Journey Analytics Software 51Demand Generation Software 713Digital Analytics Software 115Digital Signage Software 199Direct Mail Automation Software 36Email Deliverability Software 47Email Marketing Software 277Email Signature Software 36Email Template Builder Software 25Email Verification Software 73Event Management Software 686Gamification Software 23Inbound Call Tracking Software 76Local Marketing Software 78Location-Based Marketing Software 24Marketing Analytics Software 117Marketing Automation Software 190Marketing Resource Management Software 25Market Intelligence Software 43Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 165Other Marketing Software 394Personalization Engines 23Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 155Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 26SEO Software 274SMS Marketing Software 161Social Media Marketing Software 619Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 64User Research Software 56Webinar Software 42

Experiture Marketing Platform

Kings, New York, United States

Experiture empowers businesses to harness the full potential of their customer data for marketing through our leading-edge…

4.4 6 reviews

Fielo

Minneapolis, Minnesota, United States

Fielo enables organizations of all sizes to transform their incentive and loyalty programs into a powerful competitive advantage…

4.4 7 reviews

Finteza

Limassol

Finteza is an advanced comprehensive analytics tool that tracks and analyzes traffic, funnels, conversions, landing pages, and…

4.4 5 reviews

FirstHive

Sunnyvale, California, United States

Firsthive is an intelligent customer data platform that builds unique customer identities by ingesting data from all sources of…

4.4 13 reviews

Flexmail Software

Genk, Vlaanderen, Belgium

Flexmail is het meest toonaangevende e-mailmarketing platform in belgië. Wij bouwen elke dag aan innovatieve software die onze…

4.4 14 reviews

Foureyes

Lake Oswego, Oregon, United States

Foureyes connect is a different kind of data platform built for automotive retail. It brings customer and vehicle data together…

4.4 9 reviews

FreshMail

Warszawa, Mazovia, Poland

We are a creative agency helping you extract your core values and transfer them into inspiring content which would not only be…

4.4 32 reviews

Geru

Eagle, Idaho, United States

With geru's drag-and-drop software, you simulate funnel profitability before you launch. So you skip trial-and-error and go…

4.4 5 reviews

GetSocial

Lisbon, Portugal

Getsocial is a content analytics platform that helps marketers measure, promote and amplify their best content. We work with over…

4.4 17 reviews

GWI

London, England, United Kingdom

The next evolution of AI is humanized data. And who’s got that data? We have. For well over a decade gwi has provided real-world…

4.4 14 reviews

Imnica Mail

Furzton, United Kingdom

Imnica mail provides email marketing software for small and medium sized businesses and non-profits. The company’s applications…

4.4 8 reviews

Insense

New York, New York, United States

Insense is the all-in-one solution for scaling ugc production and influencer marketing; offering both a creator marketing…

4.4 107 reviews

Invoca

West Hollywood, California, United States

AI that connects online marketing to offline revenue. Connect your marketing spend with the revenue it drives and optimize every…

4.4 865 reviews

iPost Enterprise

San Mateo, California, United States

Ipost is a leading email-sending platform purpose-built to solve real challenges in highly regulated and other data- and…

4.4 21 reviews

Iterable

San Francisco, California, United States

Iterable is the AI customer engagement platform built for enterprise scale, loved by teams, and trusted by global brands like…

4.4 319 reviews

Jebbit

Boston, Massachusetts, United States

Blueconic is the leading customer growth engine, helping brands unlock the full value of their customer data. By combining…

4.4 6 reviews

JotURL

Gallarate, Lombardy, Italy

Joturl - product Build your marketing machine - elevate your brand, track leads, and convert more business with the all-in-one…

4.4 12 reviews

Julius with HYPR

New York, New York, United States

Julius by triller is an end-to-end influencer marketing software solution, offering influencer search and discovery, campaign…

4.4 95 reviews

Leadinfo

Capelle Aan Den Ijssel, Netherlands

Identify your B2B website visitors with leadinfo. Simple and in real-time.

4.4 354 reviews

LeadsRx

Portland, Oregon, United States

Guided by an ethos of impartiality, consumer privacy, and quality data, leadsrx helps marketers capture, convert, and cultivate…

4.4 57 reviews

LeadWorx

Los Angeles, California, United States

Your sales team is reaching out blindly to hundreds of prospects every day, with the hope that one of them is looking for your…

4.4 11 reviews

Lemnisk

Bengaluru, Karnataka, India

Lemnisk’s composable cdp provides the data and AI platform for real-time marketing activation, while keeping your data where you…

4.4 4 reviews

Lob

San Francisco, California, United States

Lob automates and personalizes direct mail at any scale, bringing the speed and features you expect from your digital channels to…

4.4 180 reviews

Lucep

Singapore, Singapore

Lucep is an omnichannel customer engagement solution. Team lucep now builds and implements enterprise level customer management…

4.4 8 reviews
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Showing 912 of 2,234 — 1,322 more to see.

These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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