Experiture empowers businesses to harness the full potential of their customer data for marketing through our leading-edge…
Type
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
2,234 businesses
Fielo enables organizations of all sizes to transform their incentive and loyalty programs into a powerful competitive advantage…
Finteza is an advanced comprehensive analytics tool that tracks and analyzes traffic, funnels, conversions, landing pages, and…
Firsthive is an intelligent customer data platform that builds unique customer identities by ingesting data from all sources of…
Flexmail is het meest toonaangevende e-mailmarketing platform in belgië. Wij bouwen elke dag aan innovatieve software die onze…
Foureyes connect is a different kind of data platform built for automotive retail. It brings customer and vehicle data together…
We are a creative agency helping you extract your core values and transfer them into inspiring content which would not only be…
With geru's drag-and-drop software, you simulate funnel profitability before you launch. So you skip trial-and-error and go…
Getsocial is a content analytics platform that helps marketers measure, promote and amplify their best content. We work with over…
The next evolution of AI is humanized data. And who’s got that data? We have. For well over a decade gwi has provided real-world…
Imnica mail provides email marketing software for small and medium sized businesses and non-profits. The company’s applications…
Insense is the all-in-one solution for scaling ugc production and influencer marketing; offering both a creator marketing…
AI that connects online marketing to offline revenue. Connect your marketing spend with the revenue it drives and optimize every…
Ipost is a leading email-sending platform purpose-built to solve real challenges in highly regulated and other data- and…
Iterable is the AI customer engagement platform built for enterprise scale, loved by teams, and trusted by global brands like…
Blueconic is the leading customer growth engine, helping brands unlock the full value of their customer data. By combining…
Joturl - product Build your marketing machine - elevate your brand, track leads, and convert more business with the all-in-one…
Julius by triller is an end-to-end influencer marketing software solution, offering influencer search and discovery, campaign…
Identify your B2B website visitors with leadinfo. Simple and in real-time.
Guided by an ethos of impartiality, consumer privacy, and quality data, leadsrx helps marketers capture, convert, and cultivate…
Your sales team is reaching out blindly to hundreds of prospects every day, with the hope that one of them is looking for your…
Lemnisk’s composable cdp provides the data and AI platform for real-time marketing activation, while keeping your data where you…
Lob automates and personalizes direct mail at any scale, bringing the speed and features you expect from your digital channels to…
Lucep is an omnichannel customer engagement solution. Team lucep now builds and implements enterprise level customer management…
Showing 912 of 2,234 — 1,322 more to see.
These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.