The callfire family of brands are leading providers of easy-to-use, self-service text and voice marketing solutions for thousands…
Type
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
2,234 businesses
Callsource, the originator of call tracking systems and services, ignited the industry with its founding in 1991. Focusing on…
Capsulink is a custom short link personalization tool that enables you to target, engage, and drive more customers. Before you…
Clastic.com makes the process of attracting prospects to converting leads to creating customers - easier… optimum… and automated……
Create easy "tweet about this" links to use on your website, blog, emails, press releases, or even Twitter and share your message…
Cmercury is a powerful, cost-effective email marketing platform designed for growing businesses, high-volume senders, and modern…
Content is the connective tissue between brands and consumers throughout the buying journey. Power engaging influencer…
Connectedview is an inc. 5000 company that offers the award-winning all-in-one software products donorview & associationsphere…
Design and create tabs and promos for your Facebook fan pages. We provide effective tools to increase the visibility of your…
Hi, we're cooperate. Ranked on the inc 5,000 list of America's fastest growing privately held companies in the us, we offer…
Cortex is for leading marketers who want to create marketing that doesn’t feel like marketing. Founded in 2015, the company built…
Email marketing made easy. Welcome to cyberimpact, a Canadian email marketing solution designed to make your life easier. With…
Delivra, a redbrick company, is a sophisticated email platform that designs custom solutions to help marketers and agencies…
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The last website platform your franchise will ever need. Trusted by leading franchise brands. 300+ successful launches and…
Dialog insight is a customer engagement platform that empowers businesses to generate more customer touchpoints and build brand…
With directiq's rich features and intuitive user interface, you can easily load email contacts, pick a template, and send out…
Drumup is an intelligent social media marketing, content marketing and news tracking app. It helps marketers and professionals…
Mastercard dynamic yield helps businesses deliver digital customer experiences that are personalized, optimized, and…
transform your data into meaningful customer experiences at the moments that matter most. our customer experience data platform…
Easypromos is a global leader in digital promotions offering a self-service, easy-to-use platform to create and manage digital…
All the email marketing and delivery tools you need to communicate with your customers. Built especially with small and medium…
Email it is an email marketing software for all businesses sizes. You can easily create email newsletters, manage your contacts…
Eventzilla is a leading cloud-based event registration & marketing platform with thousands of users worldwide. We make it easy…
Showing 888 of 2,234 — 1,346 more to see.
These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.