Type

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

2,234 businesses

Account-Based Marketing Software 68Affiliate Marketing Software 78Attribution Software 43B2B Services Review Platforms 20Content Marketing Software 209Conversational Marketing Software 43Conversion Rate Optimization Software 183Customer Data Platforms (CDP) 91Customer Journey Analytics Software 51Demand Generation Software 713Digital Analytics Software 115Digital Signage Software 199Direct Mail Automation Software 36Email Deliverability Software 47Email Marketing Software 277Email Signature Software 36Email Template Builder Software 25Email Verification Software 73Event Management Software 686Gamification Software 23Inbound Call Tracking Software 76Local Marketing Software 78Location-Based Marketing Software 24Marketing Analytics Software 117Marketing Automation Software 190Marketing Resource Management Software 25Market Intelligence Software 43Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 165Other Marketing Software 394Personalization Engines 23Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 155Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 26SEO Software 274SMS Marketing Software 161Social Media Marketing Software 619Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 64User Research Software 56Webinar Software 42

CallFire

Santa Monica, California, United States

The callfire family of brands are leading providers of easy-to-use, self-service text and voice marketing solutions for thousands…

4.4 84 reviews

CallSource

Westlake Village, California, United States

Callsource, the originator of call tracking systems and services, ignited the industry with its founding in 1991. Focusing on…

4.4 32 reviews

Capsulink is a custom short link personalization tool that enables you to target, engage, and drive more customers. Before you…

4.4 6 reviews

Clastic

San Diego, California, United States

Clastic.com makes the process of attracting prospects to converting leads to creating customers - easier… optimum… and automated……

4.4 13 reviews

Create easy "tweet about this" links to use on your website, blog, emails, press releases, or even Twitter and share your message…

4.4 10 reviews

cMercury

Kochi, Kerala, India

Cmercury is a powerful, cost-effective email marketing platform designed for growing businesses, high-volume senders, and modern…

4.4 4 reviews

Cohley

New York, New York, United States

Content is the connective tissue between brands and consumers throughout the buying journey. Power engaging influencer…

4.4 65 reviews

ConnectedView

Hudson, Massachusetts, United States

Connectedview is an inc. 5000 company that offers the award-winning all-in-one software products donorview & associationsphere…

4.4 15 reviews

Cool Tabs

Madrid, Madrid, Spain

Design and create tabs and promos for your Facebook fan pages. We provide effective tools to increase the visibility of your…

4.4 20 reviews

Cooperate Marketing

Chicago, Illinois, United States

Hi, we're cooperate. Ranked on the inc 5,000 list of America's fastest growing privately held companies in the us, we offer…

4.4 4 reviews

Cortex Software

Boston, Massachusetts, United States

Cortex is for leading marketers who want to create marketing that doesn’t feel like marketing. Founded in 2015, the company built…

4.4 8 reviews

Cyberimpact

Terrebonne, Canada

Email marketing made easy. Welcome to cyberimpact, a Canadian email marketing solution designed to make your life easier. With…

4.4 11 reviews

Delivra

Carmel, Indiana, United States

Delivra, a redbrick company, is a sophisticated email platform that designs custom solutions to help marketers and agencies…

4.4 74 reviews

Desygner

Gold Coast, Queensland, Australia

Desygner.com offers a versatile SMB marketing and design solution, allowing businesses to create, control, and distribute…

4.4 8 reviews

DevHub

Seattle, Washington, United States

The last website platform your franchise will ever need. Trusted by leading franchise brands. 300+ successful launches and…

4.4 10 reviews

Dialog Insight

Quebec, Quebec, Canada

Dialog insight is a customer engagement platform that empowers businesses to generate more customer touchpoints and build brand…

4.4 10 reviews

DirectIQ

Lewes

With directiq's rich features and intuitive user interface, you can easily load email contacts, pick a template, and send out…

4.4 34 reviews

DrumUp

Portland, Oregon, United States

Drumup is an intelligent social media marketing, content marketing and news tracking app. It helps marketers and professionals…

4.4 14 reviews

Dynamic Yield

New York, New York, United States

Mastercard dynamic yield helps businesses deliver digital customer experiences that are personalized, optimized, and…

4.4 99 reviews

D�engage

London, England, United Kingdom

transform your data into meaningful customer experiences at the moments that matter most. our customer experience data platform…

4.4 10 reviews

Easypromos

Girona, Cataluna, Spain

Easypromos is a global leader in digital promotions offering a self-service, easy-to-use platform to create and manage digital…

4.4 5 reviews

Elastic Email

Szczecin, West Pomerania, Poland

All the email marketing and delivery tools you need to communicate with your customers. Built especially with small and medium…

4.4 190 reviews

Email It

Auckland, Auckland, New Zealand

Email it is an email marketing software for all businesses sizes. You can easily create email newsletters, manage your contacts…

4.4 17 reviews

Eventzilla

Dublin, Ohio, United States

Eventzilla is a leading cloud-based event registration & marketing platform with thousands of users worldwide. We make it easy…

4.4 138 reviews
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Showing 888 of 2,234 — 1,346 more to see.

These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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