Type

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

2,234 businesses

Account-Based Marketing Software 68Affiliate Marketing Software 78Attribution Software 43B2B Services Review Platforms 20Content Marketing Software 209Conversational Marketing Software 43Conversion Rate Optimization Software 183Customer Data Platforms (CDP) 91Customer Journey Analytics Software 51Demand Generation Software 713Digital Analytics Software 115Digital Signage Software 199Direct Mail Automation Software 36Email Deliverability Software 47Email Marketing Software 277Email Signature Software 36Email Template Builder Software 25Email Verification Software 73Event Management Software 686Gamification Software 23Inbound Call Tracking Software 76Local Marketing Software 78Location-Based Marketing Software 24Marketing Analytics Software 117Marketing Automation Software 190Marketing Resource Management Software 25Market Intelligence Software 43Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 165Other Marketing Software 394Personalization Engines 23Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 155Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 26SEO Software 274SMS Marketing Software 161Social Media Marketing Software 619Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 64User Research Software 56Webinar Software 42

Vision6

Northgate Cent, Queensland, Australia

Acquired in 2022, vision6 is now a constant contact company. Vision6 by constant contact is an iso27001:2022 certified email &…

4.5 13 reviews

Visual API

Herzliya, Israel

Picscout’s image recognition technology unlocks the unmined data of visual content, through its visual API and visual-based…

4.5 2 reviews

Votigo

Boulder, Colorado, United States

Votigo helps brands and agencies plan, launch, and manage sweepstakes, contests, and giveaways with a secure platform and…

4.5 6 reviews

Voucherify

Katowice, Silesia, Poland

Voucherify is the incentive optimization engine for modern growth teams. Instead of static, generic promotions, it enables…

4.5 4 reviews

Webbula

Wexford, Pennsylvania, United States

Webbula keeps you always ready- with data that’s precise, up to date, and built on truth. We sharpen the data driving your…

4.5 4 reviews

WebEngage

Mumbai, Maharashtra, India

Webengage is an advanced customer data and engagement platform helping consumer brands achieve higher lifetime value and…

4.5 268 reviews

Webeo

Portsmouth, England, United Kingdom

Welcome to the webeo company page💜 Follow us for company updates (you might even get to see our some of our furry friends🐶) and…

4.5 42 reviews

WebinarGeek

Zoetermeer, Netherlands

At webinargeek, we empower businesses to expand their reach and connect with their target audience through innovative webinar…

4.5 148 reviews

wewmanager

Paris, Île-De-France, France

Emailstrategie est spécialisé en stratégie email marketing et routage emailing, sms & fax. Nos 3 pôles de compétences : •…

4.5 1 reviews

With wonderpush, you supercharge your mobile marketing in minutes with targeted push notifications and without ever worrying…

4.5 1 reviews

Xink

Copenhagen V, Capital Region, Denmark

Xink offers a powerful, web-based solution for centrally managing email signatures across Microsoft 365 and Google workspace…

4.5 26 reviews

ZINE Influencer Marketing Technology

London, England, United Kingdom

Zine is an influencer marketing technology that uses advanced analytics to connect brands with influencers. Our transparent and…

4.5 16 reviews

6sense Revenue AI

San Francisco, California, United States

6sense is on a mission to revolutionize the way B2B organizations create revenue by predicting customers most likely to buy and…

4.4 483 reviews

ActiveTrail

Tel Aviv, Il

Trusted by over 10,000 businesses world-wide, activetrail is an easy and intuitive marketing automation platform. Activetrail’s…

4.4 12 reviews

Ambassador

Seattle, Washington, United States

Ambassador powers the feedback economy. With hiroai at the core, we turn customer signals into predictive insights and automated…

4.4 17 reviews

Ambassify

Beringen, Vlaanderen, Belgium

Ambassify is the leading employee advocacy platform. Turn your employees into brand ambassadors and enjoy the power of social…

4.4 25 reviews

Amperity

Seattle, Washington, United States

Amperity is the AI-powered customer data cloud that helps brands act on real-time customer context. By connecting data…

4.4 13 reviews

App Radar

Graz Stadt, Steiermark, Austria

App radar enables best-practice marketing for all businesses with apps. It empowers app marketers to reach more users through…

4.4 21 reviews

Astonish Email

Andover, England, United Kingdom

Astonish email is a cloud-based email marketing system designed specifically for ambitious small businesses. We help small…

4.4 6 reviews

Avochato

Mill Valley, California, United States

Avochato is an AI messaging platform built to help businesses have better conversations with their customers. We scale…

4.4 198 reviews

Bloom Intelligence

St Petersburg, Florida, United States

Restaurant marketing platform. Cdp to collect, clean, and centralize guest data. AI-powered marketing automation and reputation…

4.4 6 reviews

BlueConic

Boston, Massachusetts, United States

Blueconic is the leading customer growth engine, helping brands unlock the full value of their customer data. By combining…

4.4 6 reviews

BrightEdge

Foster City, California, United States

As brands have become publishers, the digital world has become the most important distribution channel. The brightedge content…

4.4 379 reviews

Cakemail

Montreal, Quebec, Canada

Cakemail's mission is to spark, cultivate, and measure interactions between businesses and their customers. Our app and API make…

4.4 23 reviews
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Showing 864 of 2,234 — 1,370 more to see.

These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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