Acquired in 2022, vision6 is now a constant contact company. Vision6 by constant contact is an iso27001:2022 certified email &…
Type
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
2,234 businesses
Picscout’s image recognition technology unlocks the unmined data of visual content, through its visual API and visual-based…
Votigo helps brands and agencies plan, launch, and manage sweepstakes, contests, and giveaways with a secure platform and…
Voucherify is the incentive optimization engine for modern growth teams. Instead of static, generic promotions, it enables…
Webbula keeps you always ready- with data that’s precise, up to date, and built on truth. We sharpen the data driving your…
Webengage is an advanced customer data and engagement platform helping consumer brands achieve higher lifetime value and…
Welcome to the webeo company page💜 Follow us for company updates (you might even get to see our some of our furry friends🐶) and…
At webinargeek, we empower businesses to expand their reach and connect with their target audience through innovative webinar…
Emailstrategie est spécialisé en stratégie email marketing et routage emailing, sms & fax. Nos 3 pôles de compétences : •…
With wonderpush, you supercharge your mobile marketing in minutes with targeted push notifications and without ever worrying…
Xink offers a powerful, web-based solution for centrally managing email signatures across Microsoft 365 and Google workspace…
Zine is an influencer marketing technology that uses advanced analytics to connect brands with influencers. Our transparent and…
6sense is on a mission to revolutionize the way B2B organizations create revenue by predicting customers most likely to buy and…
Trusted by over 10,000 businesses world-wide, activetrail is an easy and intuitive marketing automation platform. Activetrail’s…
Ambassador powers the feedback economy. With hiroai at the core, we turn customer signals into predictive insights and automated…
Ambassify is the leading employee advocacy platform. Turn your employees into brand ambassadors and enjoy the power of social…
Amperity is the AI-powered customer data cloud that helps brands act on real-time customer context. By connecting data…
App radar enables best-practice marketing for all businesses with apps. It empowers app marketers to reach more users through…
Astonish email is a cloud-based email marketing system designed specifically for ambitious small businesses. We help small…
Avochato is an AI messaging platform built to help businesses have better conversations with their customers. We scale…
Restaurant marketing platform. Cdp to collect, clean, and centralize guest data. AI-powered marketing automation and reputation…
Blueconic is the leading customer growth engine, helping brands unlock the full value of their customer data. By combining…
As brands have become publishers, the digital world has become the most important distribution channel. The brightedge content…
Cakemail's mission is to spark, cultivate, and measure interactions between businesses and their customers. Our app and API make…
Showing 864 of 2,234 — 1,370 more to see.
These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.