Sector

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

1,235 businesses

Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42

BoothLeads

Morganville, New Jersey, United States

Booth leads is the product of globalnest llc. It is an iOS, Android and blackberry compatible user-friendly mobile app that lets…

Unrated

Brandwizard

Walnut Creek

Brandwizard is an AI-powered brandfidelity and digital brand management product company. Our product suite has helped several…

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Breeze

Lenexa, Kansas, United States

Keywest technology is a small, unique team that offers what a lot of other software companies don’t: real support. The team at…

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Bremy

New York, New York, United States

We uniquely enable global organizations to better engage customers digitally and substantially reduce the cost of their…

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BSI CDP

Baden, Kanton Aargau, Switzerland

The swiss software company bsi software designs, develops, and sells market-leading European CRM and cx software that is not only…

Unrated

BuddyBid

Auckland, Auckland, New Zealand

Buddybid enables businesses to list, auction and sell at scale in Facebook, Instagram and pinterest.

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Buzzbassador

Dallas, Texas, United States

Building the first ever autopilot mode for influencer marketing. Powerful, end-to-end automated workflows that empower brands to…

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Campaign Enterprise

San Clemente, California, United States

Arial software creates email distribution software for mass e-mail. The software offered is software you purchase and put on your…

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CampusAge

Noida, India

Netcellence technologies is a software-as-a-service product development and services company. Two prominent products are helpdesk…

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CAYIN SuperMonitor5

Taipei City, Taiwan

Cayin is an industry-leading digital signage company that offers a complete portfolio of digital signage solutions including…

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Cellxpert

Tel Aviv, Israel

🚀 at cellxpert, we're redefining affiliate management. Our platform integrates seamlessly with your backend systems, delivering…

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Cendyn Ovations

Boca Raton, Florida, United States

Cendyn arcaneo acquires ovations management solutions ovations complements cendyn arcaneo’s® portfolio of highly intuitive…

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Chatroll

Las Vegas, Nevada, United States

The world's leading customizable mobile messaging platform & website cloud services. Add a chat room to a website, create a real…

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Chromatic Software

San Francisco, California, United States

Web uis are more complex than ever. Chromatic simplifies ui testing, maintenance, and collaboration. We build storybook and…

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ChyTV

Lake Ronkonkoma, New York, United States

Digit signage technologies corp. Is the sole manufacturer and distributor for the chytv digital signage and broadcast product…

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Cision Social

Chicago, Illinois, United States

Cision is the global leader in consumer and media intelligence, engagement, and communication solutions. We equip PR and…

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Citia

New York, New York, United States

How new digital gets done Today everyone - from customers to employees - expects relevant, snack-able, delightful content that…

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Clarity Event Manager

Auckland, Auckland, New Zealand

Smooth, streamlined, reliable hospitality software lets you make the most of your people, facilities, events, and equipment. It…

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ClearEvent

Toronto, Ontario, Canada

At clearevent, we believe great events start with smart planning and the right tools. That’s why we’ve created a powerful…

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Cleverstory

Wyoming, Delaware, United States

Paperflite is your content-everything platform & UX-focused business intelligence solution, designed to accelerate content…

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ClickInc.com

British Columbia

The clickinc.com team has over 10 years of experience in outsourced affiliate programs. We are currently successfully managing…

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ClientCircle

Des Moines, Iowa, United States

At clientcircle, we build software that helps you grow your agency. Our tools integrate seamlessly into your existing management…

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Cloudengage

Spokane, Washington, United States

Cloudengage empowers you to create and nurture your community. We do this by creating elegant, scalable, cutting edge and highly…

Unrated
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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