Sector

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

836 businesses

Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42

stellaralgo

Calgary, Alberta, Canada

Stellaralgo is the world’s leading sports cdp that makes it easy to access and take action on fan data across teams and leagues…

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Stellar Software

Bruxelles (19 Communes), Bruxelles-Capitale, Belgium

Stellar tech is a leading star in influencer marketing technology, pioneering solutions that transform how brands connect with…

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Analytics and marketing suite for the world's leading brands and influencers. Reach and engage your community and maximize…

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stratEDGE

Austin, Texas, United States

Stratedge eliminates a company's need to conduct costly research that is required to find the most effective online platform(s)…

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Svtly

Islamabad

Svtly is a link management platform that helps people, brands and businesses make their content connect and ignite action with…

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Swaarm

Berlin

Swaarm provides an innovative tracking and attribution platform that empowers agencies, advertisers, and partners with innovative…

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Thewebminer is a recently founded romanian data scraping company that works on the online market and provides for its customers…

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ThoughtLeaders

Tel Aviv

Thoughtleaders is the premier YouTube sponsorship platform, dedicated exclusively to helping brands and creators connect on the…

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TopPlace

Madrid, Madrid, Spain

Avuxi created topplace™ - the only plug-n-play geopopularity engine with worldwide coverage. Topplace™ analyzes geo-tagged…

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Trackset VisualPath

Pisa, Toscana, Italy

Trackset è una società specializzata nello sviluppo di soluzioni per l’analisi e l’ottimizzazione delle attività di digital…

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Tradelab

Paris, Île-De-France, France

Tradelab è una piattaforma di acquisto media in programmatic a servizio degli inserzionisti e delle agenzie. Le nostre soluzioni…

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Trakaff

New Delhi, India

Trakaff is ultimate affiliate tracking software and performance marketing tool For affiliate networks, ad networks, cpa networks…

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Transitiv

Farmers Branch, Texas, United States

Collaborative analytics and data infrastructure for franchises. Begin your data journey with transitiv. 🏆 inc 5000 🚀 top 5…

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Trial Run

New York, New York, United States

𝗧𝗿𝗶𝗮𝗹 𝗥𝘂𝗻 by 𝗙𝗿𝗮𝗰𝘁𝗮𝗹 is a cloud-native experimentation platform built to help retail and consumer businesses test…

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TrinityX

San Ramon, California, United States

Spokes digital is the world's largest data-driven full-service cannabis digital marketing agency working with top brands across…

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Tuple Intelligence Assistant

Singapore, Singapore

Tuple is creating AI assistants like siri for business. It automatically collects all the relevant information about customer…

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Twik

Tel Aviv, Israel

Pioneering a new web standard. The nexus of web analytics and optimization, our self-learning dashboard provides rich insights…

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Umanize

Saint-Hyacinthe, Canada

Umanize, c’est plus qu’un lieu d’échange virtuel, c’est tout un univers de possibilités pour tous les types d'évènements…

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Unbound eCommerce

Woodbury, New York, United States

Bridgeline digital provides solutions that transform how brands interact with their customers. Bridging the gaps between…

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Uptime

Chennai, India

Xtract.io provides cognitive data automation solutions, enabling businesses to transform their operations seamlessly. Our…

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VEMT Marketing Cloud

Amsterdam, Netherlands

Vemt offers you "the experience & loyalty cloud". Powered by technology. Driven by psychology. What if you could persuade your…

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VenueArc

Bolingbrook, Illinois, United States

Venuearc is an innovative venue booking and event management software based on Azure SaaS technology and dedicated to the live…

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Viavoo

Boulogne-Billancourt, Île-De-France, France

Editeur SaaS de solutions de social cem*, viavoo® propose aux entreprises une plate-forme unifiée de collecte et d’analyse en…

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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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