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Sector
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42
Answercart help companies build modern, intuitive & elegant community forums on their website. We have reimagined how community…
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Apteco is a privately owned software development business specialising in marketing data analysis and multi-channel campaign…
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𝗧𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺 𝗬𝗼𝘂𝗿 𝗡𝗲𝘁𝘄𝗼𝗿𝗸 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝘄𝗶𝘁𝗵 𝗔𝗥𝗠 𝗠𝗟𝗠 𝗦𝗼𝗳𝘁𝘄𝗮𝗿𝗲 We…
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A closed-loop payment system that does not require a network to operate was flawlessly piloted in 2015, increasing sales and…
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Make every comment count. Arwen is the performance layer social media has been missing. We help brands and organisations turn…
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Create and publish campaigns on your own! Contests, sweepstakes and microsites on multiple web channels at the same time Launch…
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The important work of nonprofits is at risk because the process of fundraising is difficult. That's why we create software that…
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Event catalyst is a cloud-based service dedicated to professional events planners. Our software is available via web, mobile and…
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Attendstar provides event ticketing services to venues and promoters.
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Auctio boosts ROI through generating high-quality leads for sales and marketing teams in enterprise companies. The platform…
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Audienceproject is a danish-founded SaaS company empowering advertisers to make confident marketing decisions and reach their…
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With a rich legacy dating back to 1991 in broadcast and cable television, capital networks has continuously evolved its audience…
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Audiencly transforms the way you address your audience. We give you the right tools to make presentations awesome and memorable…
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Businesses today face increasing pressure to scale efficiently, cut costs, and stay ahead of the competition, but manual…
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With automata's AI-powered content repurposing platform, marketers can streamline their content creation pipelines by multiplying…
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Founded in 1984 and based in California's high-tech corridor, computer market research (cmr) stands as a leader in channel…
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Business class team texting to help sales and service teams! With a 98% open rate, texting is the next key player in marketing…
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Bethebrand is the brand and marketing workflow, archive and compliance system of choice for many UK and international brands…
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Bidgely is the indispensable innovation partner for utilityai. Bidgely’s patented disaggregation technology unlocks opportunities…
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The easiest, most secure, problem-free virtual event platform you’ll ever use. Don’t let your next virtual event turn into an…
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Birdease simplifies the charity golf tournament process from start to finish. A complete event management platform designed to…
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Our business intelligence (bi) leverages customer satisfaction surveys (CSAT) to identify promoters, passives, and detractors…
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Bleupage is a software-as-a-service platform that provides a social media broadcasting and interaction dashboard to help users…
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.