Sector

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

2,276 businesses

Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42

Nudge Software

New York, New York, United States

Nudge, analytics, attribution & intelligence for content. Marketers get a holistic view of all their clicks, content, and…

4.5 10 reviews

Omnilink

Limoges, Nouvelle-Aquitaine, France

Iconosquare is your analytics-first social media management platform, built to help you schedule, analyze, report, and monitor…

4.5 110 reviews

Onalytica

London, England, United Kingdom

Founded in 2009 and backed by bebo founders michael and paul birch, onalytica is an award-winning influencer marketing software…

4.5 6 reviews

Ontraport

Covina, California, United States

Bringing the power of enterprise CRM to your business. If you’re like most organizations, you have a collection of tech tools…

4.5 173 reviews Subscription

Oriient

Tel Aviv, Israel

Oriient delivers hyper-accurate indoor location services without the need for additional hardware installations. Our…

4.5 1 reviews

Ortto

Sydney, New South Wales, Australia

Ortto (formerly autopilot), is the world’s first complete marketing automation and analytics solution. We’re on a mission to…

4.5 425 reviews

pagewiz

Sarasota, Florida, United States

Pagewiz is the do-it-yourself landing page generator that lets you create, publish, and split-test landing pages on the fly…

4.5 1 reviews

Panamplify

Dallas, Texas, United States

Panamplify: all the agency reporting horsepower of enterprise tools-- none of the confusion or cost. Transform your standard…

4.5 2 reviews

PartyTrack

San Francisco, California, United States

Adways interactive a subsidiary of adways inc based in San Francisco California. It was established in 2012 and specializes in…

4.5 1 reviews

Pathfinder

London

Pathfinder is like adding a world-class marketing employee to the team - all built into an easy-to-use Shopify app. Merchants get…

4.5 1 reviews

PlacesScout

Huntington Beach, California, United States

Places scout is a competitive intelligence and reporting platform that provides meaningful insights and data to take your SEO to…

4.5 1 reviews

Plezzel

Vic Country, Victoria, Australia

Plezzel provides marketing automation software and digital marketing services used by thousands of leading australian real estate…

4.5 2 reviews

Post Affiliate

Bratislava, Bratislavský Kraj, Slovakia

Post affiliate pro is the leading affiliate software, trusted by more than 27,000 companies worldwide. Post affiliate pro lets…

4.5 129 reviews Usage-based

PostCreator

Leesburg, Virginia

Post creator is a social media design tool that enables you to brand your posts and ads with ease. Postcreator lets you upload an…

4.5 2 reviews

Promio

Buford, Georgia, United States

Promio is an all-in-one local marketing system that guarantees more revenue in 90 days or less. It delivers all the marketing…

4.5 1 reviews

PromoRepublic

Palo Alto, California, United States

Promorepublic is an AI-powered local marketing platform for franchise and multi-location brands. We unify social, listings…

4.5 138 reviews Subscription

Propago

Austin, Texas, United States

Propago's marketing asset management platform allows print producers and brands to bring marketing assets under an intelligent…

4.5 4 reviews

PublishDrive

Redwood City, California, United States

We don’t just write code, we change the narrative. Publishdrive delivers innovative solutions to the publishing industry that…

4.5 1 reviews Subscription

PureOxygenLabs

Manhattan, New York, United States

Pure oxygen labs is an award winning technology and services company focused on mobile deep linking, mobile search marketing and…

4.5 1 reviews

PushOwl

Bengaluru, India

Pushowl powered by brevo is the leading omnichannel marketing app on Shopify, offering powerful push notifications, email, and…

4.5 10 reviews

Qebot Email Marketing

San Francisco, California, United States

Your business software management platform. Purchase top-tier business apps at discounted pricing - then manage them all through…

4.5 1 reviews

QuinStreet

Foster City, California, United States

Powering performance marketplaces in digital media Quinstreet is a pioneer in powering decentralized online marketplaces that…

4.5 1 reviews

RainFocus

Lehi, Utah, United States

Rainfocus is the next-generation event marketing platform built to capture and analyze unprecedented amounts of first-party data…

4.5 14 reviews

Reech Influence Cloud

Montreuil, Île-De-France, France

Reech is a solution, which professionalizes and optimizes exchanges between influencers and advertisers (brands and agencies)…

4.5 15 reviews
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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