Sector

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

1,235 businesses

Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42

Q One

Norwich, England, United Kingdom

Empower your research with q one - the epitome of precision and efficiency in recruitment and data collection. Our advanced panel…

3.5 1 reviews

RevLifter

Newcastle Upon Tyne, England, United Kingdom

Intelligent offers improve conversion and reduce abandonment while protecting brand and margin. And that's what we talk about…

3.5 1 reviews

Signitic

Paris, Île-De-France, France

Welcome to mailtastic! Do you know that your clients, contacts and potential customers see your email signature more than they…

3.5 1 reviews

Somiibo Twitter Bot

Los Angeles, California, United States

Somiibo is a premium social media marketing and growth service that automates your social media activity to boost your online…

3.5 1 reviews

TopicPulse

Austin, Texas, United States

Futuri empowers broadcasters, digital publishers, and content creators with al-driven solutions that maximize audience engagement…

3.5 1 reviews

Witbe

Nanterre, Île-De-France, France

Witbe provides AI-powered infrastructure for streaming platforms, enabling broadcasters, operators, and video providers to…

3.5 1 reviews

We make software that makes cool websites. Since 1996, we have focused on one simple goal: making web design apps that help…

3.4 6 reviews

Radio.co

Manchester, England, United Kingdom

Create, manage, and grow your internet radio station with ease - all from your browser. Yes, starting a radio station can be…

3.4 8 reviews

Zerys

Chardon, Ohio, United States

Backed by more than 10 years of content marketing experience, interact media is the content marketing software development firm…

3.4 16 reviews

Clever Elements

Berlin, Berlin, Germany

Newsletter software should be clever and simple. Grow into a newsletter professional. With the help of clever elements®.

3.3 4 reviews

EFI MarketDirect Cross Media

Londonderry, New Hampshire, United States

Efi is leading the transformation from analog to digital imaging with scalable, digital, award-winning products. Efi develops…

3.3 3 reviews

Learning Stream

Louisville, Kentucky, United States

Registration management software for education and training. More than a basic online registration tool, learning stream is…

3.3 2 reviews

Ning

Menlo Park, California, United States

Ning is your key to creating an awesome social community. Create a perfect social space to bring people together. With your own…

3.3 14 reviews

Refersion

New York, New York, United States

Refersion helps online shops track sales driven by promoters, influencers, and affiliates. We've made it easier than ever to…

3.3 19 reviews

Simple Machines

Las Vegas, Nevada, United States

Simple machines is an open-source, non-profit organisation and developer of free online community software. Simple machines forum…

3.3 3 reviews

Software Advice

Hills, Texas, United States

Software advice simplifies software buying. Through 1-on-1 conversation and trusted insights, industry-specific advisors guide…

3.3 3 reviews

Broadsign

Montreal, Quebec, Canada

We believe in a world where bold creativity inspires bright ideas. Where screens drive growth, build excitement and prompt…

3.2 3 reviews

Engage121

Norwalk, Connecticut, United States

Enabling global brands to get local through social. Based in Connecticut, engage121 inc. Has, for more than 15 years, provided…

3.2 5 reviews

Skimlinks

London, England, United Kingdom

Skimlinks powers commerce content strategies for publishers. As the world’s largest commerce content monetisation platform, it…

3.2 3 reviews

DataTrax

Orem, Utah, United States

Infotrax® systems, a trusted global name in mlm software, is an industry leading provider of back-end operations systems and…

3.1 7 reviews

boberdoo Call Routing

Chicago, Illinois, United States

Boberdoo.com is a lead distribution software provider for the lead industry, supplying advanced lead and call routing as well as…

3.0 1 reviews

CallWise.io

Miami, Florida, United States

Callwise.io is a SaaS platform that invented a cross-channel trigger called tele-mail™ that sends an inbound call to sales reps…

3.0 1 reviews
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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