Empower your research with q one - the epitome of precision and efficiency in recruitment and data collection. Our advanced panel…
Sector
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
1,235 businesses
Intelligent offers improve conversion and reduce abandonment while protecting brand and margin. And that's what we talk about…
Welcome to mailtastic! Do you know that your clients, contacts and potential customers see your email signature more than they…
Somiibo is a premium social media marketing and growth service that automates your social media activity to boost your online…
Futuri empowers broadcasters, digital publishers, and content creators with al-driven solutions that maximize audience engagement…
Witbe provides AI-powered infrastructure for streaming platforms, enabling broadcasters, operators, and video providers to…
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Ncr has separated into two separate and distinct companies: @ncrvoyix and @ncratleos.
Create, manage, and grow your internet radio station with ease - all from your browser. Yes, starting a radio station can be…
Symprex is one of the industry's leading providers of email signature solutions, empowering businesses to unlock the power of…
Backed by more than 10 years of content marketing experience, interact media is the content marketing software development firm…
Newsletter software should be clever and simple. Grow into a newsletter professional. With the help of clever elements®.
Efi is leading the transformation from analog to digital imaging with scalable, digital, award-winning products. Efi develops…
Registration management software for education and training. More than a basic online registration tool, learning stream is…
Ning is your key to creating an awesome social community. Create a perfect social space to bring people together. With your own…
Refersion helps online shops track sales driven by promoters, influencers, and affiliates. We've made it easier than ever to…
Simple machines is an open-source, non-profit organisation and developer of free online community software. Simple machines forum…
Software advice simplifies software buying. Through 1-on-1 conversation and trusted insights, industry-specific advisors guide…
We believe in a world where bold creativity inspires bright ideas. Where screens drive growth, build excitement and prompt…
Enabling global brands to get local through social. Based in Connecticut, engage121 inc. Has, for more than 15 years, provided…
Skimlinks powers commerce content strategies for publishers. As the world’s largest commerce content monetisation platform, it…
Infotrax® systems, a trusted global name in mlm software, is an industry leading provider of back-end operations systems and…
Boberdoo.com is a lead distribution software provider for the lead industry, supplying advanced lead and call routing as well as…
Callwise.io is a SaaS platform that invented a cross-channel trigger called tele-mail™ that sends an inbound call to sales reps…
Showing 720 of 1,235 — 515 more to see.
These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.