Adparlor is an influencer marketing performance agency, uniquely positioned at the intersection of creator marketing and…
4.5
2 reviews
Sector
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42
Agorapulse is the secret ingredient for social media managers and marketing leaders whose ambition is to drive real business…
4.5
857 reviews
Tick tock boom was founded in 2009 as the first digital PR and online reputation agency in turkey. Serving the widest spectrum of…
4.5
4 reviews
Creatoriq is the operating system for creator-led growth. Trusted by more than 1,300 global brands and agencies-including burson…
4.5
242 reviews
Crewfire is an all-in-one brand ambassador management platform that empower brands to build, manage, and mobilize their army of…
4.5
2 reviews
Everyonesocial is the #1 employee advocacy platform. We help the world's leading companies activate their people to serve as…
4.5
226 reviews
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4.5
8 reviews
Create social media content, schedule tweets, posts, pins and messages and post to multiple social networks with intuitive social…
4.5
3 reviews
For the past 10 years, limber has been helping companies to structure and manage their advocacy marketing approach. Our approach…
4.5
1 reviews
At locobuzz, we understand the power of meaningful customer interactions. Our platform, integrating AI, machine learning, big…
4.5
17 reviews
Lumen5 empowers your global team to create social media content in minutes. We work with enterprise brands, organizations, and…
4.5
63 reviews
The nextbee engagement marketing platform helps businesses run successful referral and loyalty marketing campaigns every day…
4.5
11 reviews
Post creator is a social media design tool that enables you to brand your posts and ads with ease. Postcreator lets you upload an…
4.5
2 reviews
Promorepublic is an AI-powered local marketing platform for franchise and multi-location brands. We unify social, listings…
4.5
138 reviews
Subscription
Rignite provides a rich set of social media marketing, monitoring, management and analytics tools. Create social marketing…
4.5
1 reviews
Roosterly helps businesses and professionals stay top of mind with their network by managing their social media. Try us for free…
4.5
1 reviews
Smarketing cloud is a unified customer platform for sales & marketing teams. Run email, sms, social, ads and more all from one…
4.5
1 reviews
Founded in 2014 by jimit bagadiya and tejas mehta, socialpilot helps marketing agencies, brands, and businesses of all sizes…
4.5
458 reviews
Social seeder allows you to turn your employees into powerful brand ambassadors, enhancing not only your brand's reach but also…
4.5
11 reviews
Capture and syndicate your customer’s passion We are the only social suite with customer video recording capability. That means…
4.5
10 reviews
Streampage helps businesses of any size and industry build and strengthen trustworthy customer relationships in the digital…
4.5
2 reviews
Acquired in 2022, vision6 is now a constant contact company. Vision6 by constant contact is an iso27001:2022 certified email &…
4.5
13 reviews
Votigo helps brands and agencies plan, launch, and manage sweepstakes, contests, and giveaways with a secure platform and…
4.5
6 reviews
Ambassify is the leading employee advocacy platform. Turn your employees into brand ambassadors and enjoy the power of social…
4.4
25 reviews
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.