Sector

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

287 businesses

Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42

LeadsPedia

Franklin, Tennessee, United States

Leadspedia is a hosted lead distribution and call tracking and routing software that provides you with an advanced validation…

4.7 3 reviews

Novocall

Singapore, Singapore

Novocall helps businesses recover potential lost sales by converting their web traffic into qualified, data-driven phone calls…

4.7 5 reviews

SoAmpli

Leeds, England, United Kingdom

Soampli is a social sharing tool designed to empower employees and leverage their advocacy. It empowers your whole organisation…

4.7 11 reviews

Tomba

Claymont Claymont, Delaware, United States

The most powerful email-finding tool which is able to list all the email addresses of people who are working in a particular…

4.7 21 reviews

APTANIA

Reading, England, United Kingdom

Aptania is an on-demand customer data platform allowing you to easily manage and analyse your customer data in one place. 🔷 grow…

4.6 11 reviews

BrightLocal

Brighton And Hove, England, United Kingdom

Brightlocal offers local SEO software and services that help businesses get found, chosen, and trusted in their local area. By…

4.6 194 reviews

BuzzBuilder

None, Piemonte, Italy

Buzzbuilder gives both salespeople and marketers a smarter way to connect with potential buyers, generate interest, and drive new…

4.6 16 reviews

Heyo

Blacksburg, Virginia, United States

Heyo is the easiest way to capture email leads using Facebook campaigns. Build a photo contest, sweepstakes or lead capture…

4.6 5 reviews

LeadGibbon

Scarborough, Ontario

Leadgibbon is the easiest way to get new leads and their contact information. Find email addresses, location data, and more. Try…

4.6 9 reviews

Metadata.io

San Jose, California, United States

Metadata is an AI-driven B2B digital advertising platform. You run the media strategy. AI runs the ads. By consolidating campaign…

4.6 242 reviews

Mr. E by EasyLeadz

New Delhi, India

Scaling businesses with quality leads!! Find potential customers instantly. Whether you are a recruiter, marketeer, a startup or…

4.6 558 reviews

NetLine Corporation

Newton, Massachusetts, United States

Netline is the #1 programmatic B2B lead generation platform, empowering marketers to engage in-market buyers with targeted…

4.6 122 reviews

Opensense

San Francisco, California, United States

Turn brand moments into business outcomes. Every email, every handshake, every follow-up shapes how people see your brand…

4.6 106 reviews

Referrizer

Deerfield Beach, Florida, United States

Referrizer provides an all-in-one communication platform that helps business owners get new customers, increase repeat purchases…

4.6 68 reviews

Salespanel

Pune, Maharashtra, India

Salespanel is a first-party intent data analytics and customer journey tracking software. In the current landscape of customer…

4.6 11 reviews

Saleswings

Lausanne, Canton De Vaud, Switzerland

Saleswings helps customers qualify their leads and accounts in a user-friendly and effective manner, and puts these insights to…

4.6 14 reviews

Sunny Landing Pages

None, Piemonte, Italy

Sunny landing pages, a diy tool for every marketer. It's quick & easy to use, mobile-responsive and high-performance landing page…

4.6 5 reviews

VoilaNorbert

Territoire De Belfort, Bourgogne-Franche-Comté, France

Hi there! My name is norbert and I've been helping world leading companies with their email outreach strategy. Not only I found…

4.6 46 reviews

Affsub2

London, England, United Kingdom

Affsub2 network was founded by a team of marketers and media-buyers as an alternative to stereotyped networks. Affsub2 network is…

4.5 1 reviews

Aimbase

St. Louis, Missouri, United States

It's time to take a strategic approach to marketing automation with aimbase's full-cycle marketing platform. Aimbase® is a…

4.5 1 reviews

Atoka

Trento

Atoka (https://atoka.io) è l'ultimo prodotto di spaziodati che, grazie AI big data e alla semantica, raccoglie informazioni…

4.5 2 reviews

BulkResponse

Hawthorne, California, United States

Bulkresponse is a trusted provider of bulk email marketing and smtp relay services, empowering businesses to send high-volume…

4.5 2 reviews

Clients Now

Ahmedabad, Gujarat, India

Clients now is a leading auto SEO platform developed by diginix media pvt ltd. Its serving wide range of SEO services to…

4.5 2 reviews
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Showing 72 of 287 — 215 more to see.

These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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