Sector

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

371 businesses

Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42

Versium is a data technology company that operates a powerful b2b2c identity graph which fuels marketing tools and services…

4.9 7 reviews

24SevenSocial

Kongsberg, Viken, Norway

We created 24sevensocial back in 2010 with the idea to help companies simplify their marketing efforts and understand the new…

4.8 2 reviews

Advisorstream is the highest-rated marketing platform to help financial advisors drive growth through highly personalized…

4.8 24 reviews

AgencyAnalytics

Toronto, Ontario, Canada

Agencyanalytics is the no-code reporting software for marketing agencies. Save time, boost revenue and impress your clients with…

4.8 177 reviews

ClickFlow

Arcadia, California, United States

Clickflow is a content intelligence platform built by leading growth marketers who have spent time in the weeds of SEO and…

4.8 2 reviews

DailyStory Marketing Solutions

Dallas, Texas, United States

Dailystory is a digital marketing automation platform that helps you create sales, build loyalty and grow your business. Your…

4.8 3 reviews

deepdivr

København K, Capital Region, Denmark

Deepdivr is the best paid social media analytics and optimization platform on the market. Built by experienced marketers to suit…

4.8 41 reviews

Digital Air Strike

Scottsdale, Arizona, United States

Das technology is an AI-native customer data and experience platform built to drive results for dealers, groups, and oems. For…

4.8 50 reviews

Dreamdata

Copenhagen, Capital Region, Denmark

#1 for customer value 2024 according to LinkedIn marketing partner awards. Dreamdata is a B2B activation & attribution platform…

4.8 104 reviews

Emitto

London, England, United Kingdom

Emitto is a no-code marketing automation platform that lets businesses send highly targeted, personalised direct messages at…

4.8 7 reviews

FlexOffers.com

Miami, Florida, United States

Flexoffers is a recognized leader in partner marketing. Our platform effortlessly helps a curated network of publishers…

4.8 5 reviews

Fospha

Austin, Texas, United States

Fospha is the only full-funnel mmm proven to deliver daily, ad-level insights that drive incremental impact. Trusted by the…

4.8 13 reviews

G5

Bend, Oregon, United States

As the leader in real estate marketing optimization, g5 is a predictive marketing SaaS company that uses AI and other emerging…

4.8 2 reviews

Hushly

Cupertino, California, United States

Hushly’s is a buyer experience and conversion platform for B2B marketers. Hushly is the only B2B marketing platform in the market…

4.8 60 reviews

IQBlade

Liverpool, England, United Kingdom

Iqblade is a next generation digital agency, providing data-driven marketing services and B2B intelligence on behalf of the…

4.8 3 reviews

LEADR

Fareham, England, United Kingdom

Mediabase direct is a digital and data solutions specialist with over 33 years of experience, supporting some of the world’s…

4.8 2 reviews

Lolly

London, England, United Kingdom

Lolly.com the AI agent for influencer marketing. Welcome to the new era with lolly.com

4.8 11 reviews

Mieux.ai

London, England, United Kingdom

Paris m1 is a Paris based, London formed adtech startup, focused on integrating artificial intelligence & machine learning to…

4.8 4 reviews

Nightwatch

Ljubljana, Slovenia

A team of pioneers set out on the mission to provide the market with an SEO tracking tool that has the ability to grasp…

4.8 37 reviews Per user

PowerChord

St. Petersburg, Florida, United States

At powerchord, we use our deep expertise in local marketing technology to guide our clients to consistent revenue growth. We work…

4.8

Revotas

Boston, Massachusetts, United States

Revotas is an insights-led customer experience platform trusted by over 1,000 global consumer brands such as miele, beşiktaş…

4.8 11 reviews

SE Ranking

City Of Wilmington, Delaware, United States

Give context to your data. Se ranking pulls signal from search, AI, and social into one frame - so you can show what your…

4.8 1135 reviews

Snikpic

Bruxelles (19 Communes), Bruxelles-Capitale, Belgium

Snikpic, founded in 2019, intends to revolutionize the way businesses deal with digital marketing. Snikpic was launched to…

4.8 2 reviews
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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