Sector

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

211 businesses

Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42

eclincher

Sunnyvale, California, United States

Eclincher is an all-in-one AI-powered digital marketing and social media management platform designed to help businesses…

4.6 408 reviews

Later

Boston, Massachusetts, United States

Later is the leading influencer marketing and social partner built on insight, not guesswork. We help brands choose the right…

4.6 284 reviews

Mangools

Bratislava, Bratislavský Kraj, Slovakia

Mangools is an all-in-one SEO toolset suitable for business owners, marketers, bloggers & agencies, covering everything from…

4.6 42 reviews

MarketMuse

Boston, Massachusetts, United States

Marketmuse uses AI to accelerate content planning, creation and optimization. The marketmuse platform identifies content quality…

4.6 198 reviews

NetLine Corporation

Newton, Massachusetts, United States

Netline is the #1 programmatic B2B lead generation platform, empowering marketers to engage in-market buyers with targeted…

4.6 122 reviews

Planable

Lewes, Delaware, United States

A social media management tool built for fast-moving marketing teams. It’s the spot where you can create, plan, review, approve…

4.6 497 reviews

PostBeyond

Toronto, Ontario, Canada

We believe the future of business is social and tomorrow’s most relevant companies are online today. Social media is about human…

4.6 399 reviews

PostPickr

Andria, Puglia, Italy

Postpickr è la prima piattaforma di social media management interamente progettata e sviluppata in italia. Fondata nel 2013 ed…

4.6 10 reviews

Rival IQ

Seattle, Washington, United States

Rival iq delivers analytics and competitive insights to help digital marketers make informed decisions, improve results, and…

4.6 48 reviews Subscription

Serpstat

Odesa Odesa, Odeska, Ukraine

Serpstat is the go-to platform to speed up search marketing goals achievement. We help offline and online businesses attract more…

4.6 443 reviews

Skyword

Boston

Skyword is the enterprise content marketing agency with accelerator360tm, a patented AI platform that transforms category…

4.6 126 reviews

StoryChief

Ghent, Vlaanderen, Belgium

Storychief centralises the process of editorial teams and social media managers so they can collaborate better, distribute their…

4.6 30 reviews

TrenDemon

Netanya, Israel

Trendemon is a web personalization & account-based marketing orchestration solution - A goal-based journey orchestration platform…

4.6 62 reviews

Viral content bee is a web based platform that utilizes a crowd-sourcing model to facilitate the generation of real social media…

4.6 14 reviews

Welcome is a webby award-winning webinar and content platform that enables modern marketers to seamlessly design, host, and…

4.6 12 reviews

Zapnito

London, England, United Kingdom

Zapnito is a B2B community & knowledge hub that helps accelerate growth across the customer lifecycle. By streamlining fragmented…

4.6 15 reviews

brax.io

Vancouver, British Columbia, Canada

Brax enables content distribution at scale by providing a single platform for bulk management, unified reporting and rule-based…

4.5 10 reviews Freemium

BuzzSumo

Brighton, England, United Kingdom

Create #content that understands the assignment 💁♀️📝 manage your #mediamonitoring 📰 try buzzsumo, used by 100k+ #digitalpr &…

4.5 95 reviews

Conductor

New York, New York, United States

At conductor, we’re on a mission to help companies realize the full potential of their AI search presence and translate their…

4.5 335 reviews

Contently

New York, New York, United States

Contently is a content marketing SaaS platform and services company that helps brands tell great stories. Our platform powers the…

4.5 84 reviews

Curata

Boston, Massachusetts, United States

Founded in 2007 and headquartered in Boston, Massachusetts, curata, inc. Is the leading provider of software empowering marketers…

4.5 40 reviews

Datacrush

Buenos Aires, Argentina

Hay una nueva manera de hacer marketing El crecimiento de tu negocio requiere de una plataforma flexible, segura y fácil de usar…

4.5 2 reviews

DOZ

Lyon, Auvergne-Rhône-Alpes, France

Doz is a blog providing digital marketing insights. Doz aims to help small businesses develop their online marketing strategy and…

4.5 2 reviews

EveryoneSocial

Salt Lake City, Utah, United States

Everyonesocial is the #1 employee advocacy platform. We help the world's leading companies activate their people to serve as…

4.5 226 reviews
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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