Cint is the technology foundation for continuous research and measurement. With a global footprint and programmatic access to…
3.7
3 reviews
Sector
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42
Cint is the technology foundation for continuous research and measurement. With a global footprint and programmatic access to…
3.7
3 reviews
Percolate is now part of the seismic enablement cloud. Seismic acquired percolate in 2019. Give them a follow at @seismic for the…
3.7
72 reviews
Reviewpush found it's place within the customer experience management space in 2011, when lee mcniel, founder and CEO, was…
3.7
14 reviews
Brandyourself is a leading online reputation management and privacy company. We provide diy tools and custom services to help…
3.6
18 reviews
Capterra is the #1 destination for organizations to find the right software and services, with 100,000+ solutions across 900…
3.6
95 reviews
With the e-marketing manager (emm), agnitas offers an intuitive marketing automation software for creative multi-channel…
3.5
1 reviews
We are a web software company that specializes in the development of epayment platform and we have over 5 yrs of experience in…
3.5
1 reviews
Whatfix is the AI-native digital adoption platform built for the modern enterprise. It helps organizations close the adoption gap…
3.5
1 reviews
You don’t need to be the best as long as you are stronger than the competition. We help you to be just that. We are a finnish…
3.5
1 reviews
Presentationpoint, founded in 1998, creates a suite of software products for dynamic digital signage and Microsoft powerpoint…
3.5
2 reviews
Hexicom software provides cloud software management information systems (mis) and online web2print ordering solutions for the…
3.5
1 reviews
G2planet provides comprehensive event management and execution solutions to the largest organizations in the world. Our…
3.5
1 reviews
Eventnook provides an all-encompassing event registration management solution, perfect for conference organizers, mice events…
3.5
1 reviews
Event ready is a full service provider of event software, online registration and onsite solutions; bringing more than three…
3.5
1 reviews
We believe that every great work deserves recognition, and businesses should be recognized and praised for their commitment to…
3.5
1 reviews
Inspherio is a comprehensive all-in-one business management program designed specifically for wedding and event professionals. It…
3.5
4 reviews
Your complete email marketing companion. With mailingmanager you can create beautiful, engaging emails, send them en masse to…
3.5
1 reviews
Welcome to mailtastic! Do you know that your clients, contacts and potential customers see your email signature more than they…
3.5
1 reviews
Mangosigns.com - turn any tv into a digital sign. We are a cloud based software platform that provides easy to use enterprise…
3.5
2 reviews
Market logic’s end-to-end market insights platform helps the world’s leading brands to anticipate consumers faster, with…
3.5
2 reviews
Neon is a customer experience platform that makes it easy to create and control digital signage, overhead music, and other…
3.5
1 reviews
Noosh is the world’s leading independent marketing execution software company, used by enterprises and marketing services…
3.5
2 reviews
Nurture is a dead easy marketing automation & revenue performance management application for B2B marketers. Get started with our…
3.5
3 reviews
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.