Mmi provides media insights and online retail analytics for the beauty industry. Our heritage dates back to the 1980’s when we…
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Sector
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42
Infogamy is an early analytics lead management solution that enables the discovery of deeper insights, make predictions, and…
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Infosys bpm ltd., the business process management subsidiary of infosys ltd. (nyse: infy), was set up in April 2002. Infosys bpm…
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Inmoji is launching an exciting new consumer engagement platform. We invite brands to captivate the hearts and minds of their…
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Most marketers in gaming are still betting on metrics that don't matter. They're optimizing for clicks, first deposits, and…
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Subscription
Teg analytics is a data-science-as-a-services company and helps organisations make better decisions at the intersection of…
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Intersec is a global leader in AI, metadata and location intelligence solutions. We leverage artificial intelligence to empower…
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Invox este o aplicație în cloud de tip SaaS care măsoară șI analizează conversiile prin apeluri telefonice din campaniile de…
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The iovox AI platform unlocks the potential of every customer conversation, from calls and texts to chats. Trusted by leading…
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When decisions need to be made within milliseconds to deliver contextualized digital content, block access to a site, commerce…
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Iris is revolutionizing PR with an innovative software that gives you visibility into your impact, and the power to improve your…
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Izicap provides local businesses with an innovative card-linked CRM & loyalty platform that transforms payment terminals into a…
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Jentis is the European platform for server-side tracking and modern, privacy-compliant tag management. We help companies capture…
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One-time
Retailers are increasingly bringing the digital experience into their stores. Jogogo empowers organizations to gain a clear…
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Did you know that most businesses believe that nearly 30% of their marketing budgets are wasted to poor strategic planning?…
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Jublia AI is an event engagement platform designed to help people discover, connect, and take action across the entire event…
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Quote-based
Justcontrol.it develops a marketing-focused technology solution enabling businesses to gain full control over their ad spending…
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Keen decision systems is a high-growth SaaS company that helps enterprise and mid-cap organizations, agencies and other marketing…
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Keytiles is a visual real-time decision support tool based on real time web analytics data. Our tileview is using treemap…
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Customer experience. Our passion. We are proud to partner with multi-location businesses, providing a wide array of customer…
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Kpeiz is a benchmarking and smo analyzing tool that evaluates statistics across social media platforms and compares them with…
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Leadbook is a lead generation platform with 200 million verified contacts, powered by artificial intelligence. Built to help…
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Ihre website liefert heiße leads mit leadlab! Unsere B2B-software leadlab liefert ihnen hochrelevante informationen über die…
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Ingenious CRM insight. Involved partner. With over 15years CRM experience as developers and implementation specialists, we are on…
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.