Fiind helps businesses find their customers efficiently using machine learning - by enabling marketers and sellers tune into…
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Sector
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42
Firmnav is AI and nlp company focused on company data, running two divisions: Firmnav private equity & m&a ©: next-generation…
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Balluun is the leading provider of SaaS platform tech enabling event organizers to launch a digital experience that enables their…
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Flurry analytics is the world’s first mobile app analytics provider, with over 1 million active apps on the platform -- from…
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Audience marketing platform that gives brands the power to instantly build and understand their own audiences, then quickly…
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Launched in 2016, focuus is a fast-growing company in the performance marketing & analytics sphere. Elevated by the innovative…
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We help brands create powerful customer experiences with promotions, gifting, and ecommerce solutions. Our software products are…
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Fullintel offers a unique combination of talent, tools, and technology for PR professionals looking for media monitoring and PR…
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Fullsession (fullsession.io) is AI-powered session replay + user behavior analytics to find friction, prioritize fixes, and prove…
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See what your customers want, auto-build high-converting audiences and ads, and let AI optimise them while you sleep. Our custom…
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Geofli is a cloud based service allowing users to deliver custom website content based on their visitor's exact geographic…
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Germin8 is a social media intelligence company headquartered in mumbai. Germin8 is focused on building products for analysing…
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The world is changing. Givex is ready. Since 1999, givex has provided technology solutions that unleash the full potential of…
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Gobabl is a location-based social media data, insights and engagement platform. Our mission is to help businesses meet their…
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We want to empower every global brand to create exceptional retail. Grassfish ixm platform, combined with our digital in-store…
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We help predict user behavior for revenue growth Growth propensity scoring platform Our curetm propensity scoring platform…
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Your company is what your customers make of it. The importance of positive, powerful customer experiences with your brand is…
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India’s most widely used customer engagement platform for hospitality and retail businesses. Hashtag loyalty enables businesses…
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Heybooster generates personalized insights to maximize your revenue. Heybooster is the AI-powered analytics platform for…
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Hopscotch social network management Manage your social media easily! The only all-in-one social media management platform built…
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Hotlead - a cloud telephony system with an aggregator of international operators integrated to virtual pbx and CRM-system. Using…
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At hubnami we believe social media is your brand’s most important hub and you need to be able to understand the waves your…
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Hypers is a leading data intelligence company in China, providing data technology solutions and services for enterprises…
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Inclick is a 360° social media intelligence platform built for modern marketing teams. Inclick helps you get data for your own…
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.