Sector

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

2,276 businesses

Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42

Viral content bee is a web based platform that utilizes a crowd-sourcing model to facilitate the generation of real social media…

4.6 14 reviews

Welcome is a webby award-winning webinar and content platform that enables modern marketers to seamlessly design, host, and…

4.6 12 reviews

Whitespark

Edmonton, Alberta, Canada

Ready to dominate local search? Whitespark provides complete local SEO solutions to help businesses and marketing agencies rank…

4.6 19 reviews Subscription

Zapnito

London, England, United Kingdom

Zapnito is a B2B community & knowledge hub that helps accelerate growth across the customer lifecycle. By streamlining fragmented…

4.6 15 reviews

Zoomforth

San Francisco, California, United States

Zoomforth is a website building platform, used by enterprise professionals to create customized websites (often referred to as…

4.6 43 reviews

360 photo contest is a proven online fundraiser for you to easily raise money for your non-profit or for general fundraising…

4.5 1 reviews

3BL Media

Northampton, Massachusetts, United States

3bl is the leading sustainability and social impact communications partner, connecting organizations’ stories of purpose and…

4.5 1 reviews

A1WebStats

Canterbury, Scotland, United Kingdom

A1webstats is, on the surface, website visitors analytics software. But we prefer to look on ourselves as being mindset shifters…

4.5 1 reviews

ABM360

Needham, Massachusetts, United States

Looking for international data group (idg)? You’re in the right place. We’ve simplified our operations to strategically focus on…

4.5 15 reviews

ActiveDEMAND

Calgary, Alberta, Canada

From a marketing automation platform to an evolving customer acquisition and engagement platform for senior living. This…

4.5 64 reviews

AdBraze

Kyiv City, Ukraine

Adbraze is a marketing automation solution for Facebook & TikTok ads launching, which will help you increase volume and roas…

4.5 3 reviews

AddSource

Portland, Oregon, United States

Addsource get simplified analytic call tracking data about all your advertising efforts. In less than 5 minutes you can start to…

4.5 2 reviews

AdParlor

New York, New York, United States

Adparlor is an influencer marketing performance agency, uniquely positioned at the intersection of creator marketing and…

4.5 2 reviews

Affsub2

London, England, United Kingdom

Affsub2 network was founded by a team of marketers and media-buyers as an alternative to stereotyped networks. Affsub2 network is…

4.5 1 reviews

AgencyPlatform

Mumbai, India

Agency platform is a white label SEO + inbound marketing software designed for agencies. Some important features include SEO…

4.5 1 reviews

Agorapulse

Paris, Île-De-France, France

Agorapulse is the secret ingredient for social media managers and marketing leaders whose ambition is to drive real business…

4.5 857 reviews

Aimbase

St. Louis, Missouri, United States

It's time to take a strategic approach to marketing automation with aimbase's full-cycle marketing platform. Aimbase® is a…

4.5 1 reviews

Amplispot

New York, New York, United States

Amplispot is the mobile-first company communications platform, used by organizations to increase productivity and empower…

4.5 1 reviews

Amplitude

San Francisco, California, United States

We help companies unlock the power of their products. ⚡ • join the team: http://amplitude.com/careers • join the community…

4.5 1914 reviews Freemium

Antavo

London, England, United Kingdom

Antavo offers the market's most advanced AI-powered customer loyalty platform, streamlining the entire loyalty program lifecycle…

4.5 1 reviews

ApexDrop

Erie

Are you interested in having popular Instagram and TikTok creators produce content and create buzz for your brand? Are you doing…

4.5 11 reviews

Atoka

Trento

Atoka (https://atoka.io) è l'ultimo prodotto di spaziodati che, grazie AI big data e alla semantica, raccoglie informazioni…

4.5 2 reviews

Attribution’s mission is to make marketing performance more transparent. Marketers spend much of their time trying to understand…

4.5 28 reviews
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Showing 648 of 2,276 — 1,628 more to see.

These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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