Saleswings helps customers qualify their leads and accounts in a user-friendly and effective manner, and puts these insights to…
Sector
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
2,276 businesses
Selzy - email marketing 6.0 with AI email generator Design stunning emails in under a minute? Yep, that's possible now! What…
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At sendx, we’re passionate about making email marketing simple, affordable, and highly effective. Our platform empowers B2B…
Serpstat is the go-to platform to speed up search marketing goals achievement. We help offline and online businesses attract more…
Sideqik is your end-to-end influencer marketing platform. We help you understand what has influenced your brand in the past. We…
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Skyword is the enterprise content marketing agency with accelerator360tm, a patented AI platform that transforms category…
Boost engagement and save hours of time each week with the most intuitive social media management tool for small businesses…
Look at your website through your customer's eyes. Smartlook is a qualitative analytics solution for web and mobile helping over…
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Solitics is the reason your platform just got 10x more engaging. We help igaming, online trading and digital banking platforms…
Media distribution solutions (mds) offers the bettervideo platform allowing digital marketing solution providers, broadcast…
Your competitors test keywords, run ads, and build search strategies with real budgets every day. That's free market research -…
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Storychief centralises the process of editorial teams and social media managers so they can collaborate better, distribute their…
Swell automatically gathers private and public feedback from patients and employees. With better feedback, practices can boost…
Swonkie is an intuitive social media management tool. 👉create, share and measure your content on social media. 👉schedule…
We are a game-changing indonesian SaaS company revolutionizing the loyalty and rewards industry on a global scale. Our b2b2c…
Talon.one is the most powerful incentives engine, unifying loyalty, personalized promotions and offer management into a single…
Taplink is a worldwide company based in indonesia. We help sm agencies, business owners, and bloggers communicate with customers…
Beautiful, affordable & always-on brand tracking. Tracksuit is the common language for companies to measure and communicate the…
Trendemon is a web personalization & account-based marketing orchestration solution - A goal-based journey orchestration platform…
Txt180 provide sms marketing and group text message software for small & large businesses. We are a SaaS platform that enables…
Showing 624 of 2,276 — 1,652 more to see.
These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.