Including 3rd party data in your dashboards shouldn't be difficult or expensive. Our mission is to build the best and most…
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Sector
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42
Candybit is on a mission to democratize social impact. Our lab is building a suite of software offering tools, data, analytics…
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Movology llc provides enterprise and SMB marketers real-time automated next generation web form abandonment solutions to increase…
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For over 25 years, celebrus has set the gold standard globally for improving marketing effectiveness and preventing fraud across…
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Ceralytics is a content intelligence platform that uses predictive analytics to determine the topics that engage and drive your…
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Cistera has mastered the art of making complex tasks feel simple. The cistera suite delivers the management of all ip telephony…
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How new digital gets done Today everyone - from customers to employees - expects relevant, snack-able, delightful content that…
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We are all citizens in an increasingly digital world; from the individual to businesses, organisations, and governments. We all…
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Clarivoy is the auto industry's most trusted source of truth for optimizing the performance of marketing campaigns. We use…
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At clearevent, we believe great events start with smart planning and the right tools. That’s why we’ve created a powerful…
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Decisions made from dashboards are no better than a random guess.
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Commetric provides media analytics solutions that help communication and marketing professionals develop more impactful and…
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Nichefire delivers predictive cultural discovery. We detect emerging cultural signals before they become trends, forecast where…
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Connect my event (cme) is an online content delivery platform which facilitates the creation of a customisable virtual event…
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Conscent.AI is the world’s fastest growing advanced analytics and revenue optimization solutions for the media and news…
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Your users marketing & sales data in one place.
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The future of behavioral data Convizit is an AI-driven data-as-a-service solution that automatically captures user events and…
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Coremedia systems provides media management and response analytics software to advertising agencies and marketers that include a…
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We’re ledger bennett. We’re a B2B agency that’s rethinking what B2B agencies can deliver. Not just coming up with the campaigns…
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Customerengagepro analytics provides an on-premise web analytics solutions that help you to track multiple websites at a go! This…
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Bridgeline digital provides solutions that transform how brands interact with their customers. Bridging the gaps between…
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Dataforce - AI powered customer intelligence & competitor intelligence platform Dataforce, an AI-powered customer intelligence &…
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Datahive360 is a zero-code, unified data management SaaS that enables marketers to leverage the value of your marketing data…
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.