Meltinlab is a European-based media and annual e-commerce and digital marketing summit by spitche. Since its creation, meltinlab…
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Sector
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42
Stakkr is a platform that allows you to create and queue tweets to be shared when you want. You create content when you have time…
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Stellar tech is a leading star in influencer marketing technology, pioneering solutions that transform how brands connect with…
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The only story-based social media management platform. Templates pre-filled with content guidance, tactics, and built-in agency…
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Analytics and marketing suite for the world's leading brands and influencers. Reach and engage your community and maximize…
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Stratedge eliminates a company's need to conduct costly research that is required to find the most effective online platform(s)…
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Supershare is a platform that brings recognition to the good actors of social media - people who drive virality by finding and…
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Sverve is a leading social media influencer marketing platform used by over 1000 brands, PR firms and agencies. Sverve’s network…
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Svtly is a link management platform that helps people, brands and businesses make their content connect and ignite action with…
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Swello est une plateforme française qui vous permet de publier du contenu adapté à votre audience & de booster leur engagement…
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Shaolin monk Facebook marketing with tabfu! Create lush landing pages from a range of awesome templates and one click publish…
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The cirqle is a performance marketing platform for advertisers to power creator programs that drive sales and revenue.
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Thumbstopper is a solution powered by proprietary technology for brands to amplify their content through their retailers' search…
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Ticketlight is a powerful yet simple self-service ticketing solution, giving you full control of your event. Be it a 200 capacity…
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The internet is fueled by passionate storytellers. Our technology inspires engagement through personable content from the world's…
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Teknikforce builds powerful, easy-to-use digital marketing & AI tools that help businesses generate leads, automate marketing…
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Ubiquitous unlocks influencer marketing for the biggest brands in the world with a heavy focus on TikTok. We are a full-service…
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Bridgeline digital provides solutions that transform how brands interact with their customers. Bridging the gaps between…
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Upcred.AI - bringing creators , brands & agencies on one single platform to run world’s best influencer marketing. For creators -…
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Viralnow enables B2B marketing teams to amplify their brand on social media and measure the real impact of social on the…
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We at vizz media specialise in creating customer engagement solutions for our clients on web & mobile platforms including content…
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Voco leads the micro-influencers revolution: Traditional ads are hard and expensive so brands are looking for alternatives. Voco…
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The company is closed
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Create content that your audience will love & care about and tell your brand story in new ways. With the changing digital…
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.