Sector

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

836 businesses

Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42

MSIGHTS

Charlotte, North Carolina, United States

Founded in 2004, msights is a cloud-based marketing data platform that helps enterprise marketers unify, manage, and…

3.2 3 reviews

Skimlinks

London, England, United Kingdom

Skimlinks powers commerce content strategies for publishers. As the world’s largest commerce content monetisation platform, it…

3.2 3 reviews

StrategyBox

British Columbia, Canada

Strategybox is the world's largest collection of customer journeys! We help marketing leaders working at the world's most…

3.0 1 reviews

TapStream

Vancouver, Canada

Tapstream is a marketing suite for mobile apps. We help some of the top apps on iOS and Android measure, engage, and grow their…

3.0 1 reviews

TrendSpottr

Vaughan, Ontario, Canada

Trendspottr is the leading predictive trend intelligence platform for global brands, agencies and marketers. Trendspottr predicts…

3.0 4 reviews

TrueSocialMetrics

Las Vegas, Nevada, United States

Truesocialmetrics.com - is a social media analytics tool that measures the real value of social media activity for business and…

3.0 1 reviews

Tru Measure

Sacramento, California, United States

Founded in 2009 and headquartered in raleigh, n.c., with additional offices in sacramento, calif., Seattle, minneapolis, and…

3.0 1 reviews

Intellibright

Austin, Texas, United States

Award-winning, revenue-focused digital marketing agency helping businesses achieve maximum ROI through transparent, data-driven…

2.5 1 reviews

Taglayer

Anvers, Vlaanderen, Belgium

About taglayer The AI personalization employee for marketers Taglayer was founded on one core belief: Every marketer should be…

2.5 1 reviews

Tame

Copenhagen, Capital Region, Denmark

With tame’s new webinar platform, you can easily host webinars that are: - fully customisable, to be 100% on-brand - engaging for…

2.5 1 reviews

Telagus

Wallington, England, United Kingdom

Save time and increase profits using our all in one CRM system for every type of business. Telagus is a business and marketing…

2.5 1 reviews

Kicksta

San Diego, California, United States

Kickstart your Instagram following and convert your followers into customers. We connect you with the people who love what you…

2.1 15 reviews

PAR Punchh

San Mateo, California, United States

Punchh, a par technology (nyse: par) brand, is the leading loyalty, offers, and engagement platform for restaurants, groceries…

1.9 7 reviews

Analyze, optimize and outsmart your competition. Social media management, analytics and growth hacking tool for social media…

1.8 2 reviews

m-savvy

Wellington City Wellington, Wellington, New Zealand

Www.m-savvy.com M-savvy is a marketing database and analytical tool used to investigate, plan, implement and measure the impact…

1.7 3 reviews

Data-powered. Growth-delivered.

1.5 1 reviews

2 Steps

Cremorne, Victoria

2steps continuously tests your most critical business applications by running real user workflows - 24/7. If something breaks…

Unrated

Abla Analytics

Marseille

Augmentez de 40% vos mesures d'audience avec notre solution qualifiée #cnil ! #alternativegoogleanalytics #cookies #rgpd…

Unrated

Adigami

Newport Beach, California, United States

Adigami is a data integration and visualization company specializing in digital media analytics. We make it easy for companies to…

Unrated

Adinject

Singapore, Singapore

Adinject pte ltd provides an AI based marketing automation tool with influencer network and affiliate network.

Unrated

Admo.tv

Paris, Île-De-France, France

European leader in tv analytics, admo.tv provides brands and media agencies a SaaS solution dedicated to the monitoring, impact…

Unrated

Agency Growth Kit

Boston, Massachusetts, United States

Semrush, an Adobe company, is the leading digital brand visibility platform, empowering marketers to command their online…

Unrated

Aiden

London, England, United Kingdom

Aiden is a unified command centre for paid acquisition campaigns and AI-powered recommendations

Unrated
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Showing 576 of 836 — 260 more to see.

These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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