Founded in 2004, msights is a cloud-based marketing data platform that helps enterprise marketers unify, manage, and…
Sector
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
836 businesses
Skimlinks powers commerce content strategies for publishers. As the world’s largest commerce content monetisation platform, it…
Strategybox is the world's largest collection of customer journeys! We help marketing leaders working at the world's most…
Tapstream is a marketing suite for mobile apps. We help some of the top apps on iOS and Android measure, engage, and grow their…
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Founded in 2009 and headquartered in raleigh, n.c., with additional offices in sacramento, calif., Seattle, minneapolis, and…
Award-winning, revenue-focused digital marketing agency helping businesses achieve maximum ROI through transparent, data-driven…
About taglayer The AI personalization employee for marketers Taglayer was founded on one core belief: Every marketer should be…
With tame’s new webinar platform, you can easily host webinars that are: - fully customisable, to be 100% on-brand - engaging for…
Save time and increase profits using our all in one CRM system for every type of business. Telagus is a business and marketing…
Kickstart your Instagram following and convert your followers into customers. We connect you with the people who love what you…
Punchh, a par technology (nyse: par) brand, is the leading loyalty, offers, and engagement platform for restaurants, groceries…
Analyze, optimize and outsmart your competition. Social media management, analytics and growth hacking tool for social media…
Www.m-savvy.com M-savvy is a marketing database and analytical tool used to investigate, plan, implement and measure the impact…
Data-powered. Growth-delivered.
2steps continuously tests your most critical business applications by running real user workflows - 24/7. If something breaks…
Aberdeen strategy & research, a division of spiceworks ziff davis, with over three decades of experience in independent, credible…
Augmentez de 40% vos mesures d'audience avec notre solution qualifiée #cnil ! #alternativegoogleanalytics #cookies #rgpd…
Adigami is a data integration and visualization company specializing in digital media analytics. We make it easy for companies to…
Adinject pte ltd provides an AI based marketing automation tool with influencer network and affiliate network.
European leader in tv analytics, admo.tv provides brands and media agencies a SaaS solution dedicated to the monitoring, impact…
Semrush, an Adobe company, is the leading digital brand visibility platform, empowering marketers to command their online…
Aiden is a unified command centre for paid acquisition campaigns and AI-powered recommendations
Showing 576 of 836 — 260 more to see.
These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.