Sector

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

1,235 businesses

Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42

Planoly

Austin, Texas, United States

Build an online storefront in minutes & start earning Plan, create and schedule your social content

4.3 64 reviews Freemium

Relay42

Amsterdam, Noord-Holland, Netherlands

Relay42 is now supermetrics. All relay42 products and services are part of supermetrics as data activation. Together, we deliver…

4.3 512 reviews

rsvpBOOK

Mesa, Arizona, United States

Smart, simple, customizable. That's rsvpbook online event registration and management software. It's made to make your life…

4.3 2 reviews

Sakari

San Francisco, California, United States

Sms marketing software that makes business texting simple and powerful. We help marketing teams, sales professionals, and growing…

4.3 10 reviews

Sched

Atlanta

Event planning is complex. We make it simple. Sched is a flexible and easy way for you to plan better events. Forget confusing…

4.3 19 reviews

SimpleTix

Brooklyn, United States

Simpletix helps business owners seamlessly sell tickets online for attractions, festivals, concerts, museums and more. We are the…

4.3 23 reviews

Smartico is a multi-channel engagement marketing platform. We specialize in gamification & loyalty suite, enabling companies to…

4.3 2 reviews

SocialHub

Ingolstadt, Bavaria, Germany

Socialhub is the world's simplest social media management software. Create and schedule postings across platforms faster than…

4.3 15 reviews

Splio

Malakoff, Île-De-France, France

D-aim is SaaS company focused on predictive and decision-making marketing. D-aim accompanies its customers towards the adoption…

4.3 4 reviews

Supermetrics

Amsterdam, Noord-Holland, Netherlands

Relay42 is now supermetrics. All relay42 products and services are part of supermetrics as data activation. Together, we deliver…

4.3 512 reviews

ThisMoment

Sydney Streets, New South Wales, Australia

Vloggi is an enterprise-grade video infrastructure platform that helps organisations collect, verify and structure…

4.3 3 reviews Subscription

Tiled

San Diego, California, United States

When deals are on the line, your content should do more than just show up. Tiled transforms static slides, pdfs, and design files…

4.3 223 reviews

Traackr

San Francisco, California, United States

Traackr is the creator marketing intelligence platform for the world’s leading brands. Built for global enterprise complexity…

4.3 122 reviews Quote-based

Unity MLM

Houston, Texas, United States

Greystar solutions - (www.greystarsolutions.com) was founded in 2001 and released its software-as-a-service: unity 7. Greystar…

4.3 2 reviews

UXArmy

Singapore, Singapore

Uxarmy is the user research platform helping you to create exceptional customer experiences no matter what stage your product or…

4.3 5 reviews Usage-based

vFloorplan

London, England, United Kingdom

At vfloorplan, we transform static venue floorplans and capacity charts into branded, interactive experiences that drive…

4.3 12 reviews

Vibes

Chicago, Illinois, United States

Vibes’ mobile-first platform creates personal, revenue-driving and long-term mobile engagement between consumers and the…

4.3 12 reviews

Woorank

Etterbeek, Bruxelles-Capitale, Belgium

Woorank is an internet startup focused on providing small businesses, online marketers and seos a solution to optimize, promote…

4.3 48 reviews

Advanced Web Ranking

Craiova, Dolj, Romania

Rank tracking made easy. • geo-located SEO and AI search rankings, refreshed daily, weekly, or on demand • built for digital…

4.2 19 reviews

Aptivio

New York, New York, United States

Typical sales development processes and buyer intent offerings are inefficient and too generic - leading to low conversion rates…

4.2 6 reviews

AWeber

Doylestown, Pennsylvania, United States

For over 20 years, aweber has helped 1,000,000+ entrepreneurs and small business owners connect with their prospects and…

4.2 615 reviews

ClearVoice

Phoenix, Arizona, United States

Clearvoice takes the hassle out of content production by combining our network of thousands of vetted freelance talent, our…

4.2 23 reviews
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Showing 552 of 1,235 — 683 more to see.

These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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