Addaptive intelligence is the leading provider of account-based advertising and analytics. Deploying display, native, video, ctv…
3.5
1 reviews
Sector
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42
At aislelabs, we believe that data in the built environment has untapped potential. That building systems, like wifi, aren’t just…
3.5
1 reviews
Brandchats es una completa herramienta de monitorización de marca con la que podrás analizar de forma íntegra la presencia de tu…
3.5
1 reviews
Bryj is the all-in-one AI-powered platform for building, launching, and scaling high-performing mobile apps. Brands use bryj to…
3.5
2 reviews
We help end users navigate and search the built environment; enabling our clients to understand their visitors and make sense of…
3.5
3 reviews
You don’t need to be the best as long as you are stronger than the competition. We help you to be just that. We are a finnish…
3.5
1 reviews
G2planet provides comprehensive event management and execution solutions to the largest organizations in the world. Our…
3.5
1 reviews
Groupm is wpp’s media investment group and the world’s largest leading media investment company with a mission to shape the ‘next…
3.5
4 reviews
Revtrax was proudly acquired by neptune retail solutions, - the leading omnichannel retail marketing company in the us & Canada…
3.5
2 reviews
For marketers who want to grow their reach, revenue & careers. The scrunch ultimate marketing membership & 10+yrs digital agency.
3.5
11 reviews
Achieve 7x faster organic growth than the industry average by partnering with us! Over 7,000 financial advisors and 200 leading…
3.5
1 reviews
Subscription
Instagram monitoring platform We keep track of what users do on Instagram Know what users like, comment and whom they follow on…
3.5
2 reviews
Are you ready to unlock the power of AI and elevate your social media reporting?. With social elephants, you’ll gain unparalleled…
3.5
1 reviews
Socialrep is a pioneer in enterprise social media technology and methodologies. The socialrep platform was originally developed…
3.5
1 reviews
Cognition acquired trialfire in September 2024. Trialfire is a leading marketing intelligence platform that addresses the…
3.5
1 reviews
Grapevine connects consumer brands with the world's best creators through the industry's most comprehensive and reliable…
3.4
6 reviews
Mapp helps marketers build personalized customer experiences through our SaaS platform, mapp marketing cloud. Our powerful…
3.4
42 reviews
Ascent360 is the proven, AI-first customer data platform built for hospitality. By unifying data across pms, f&b, spa, golf…
3.3
2 reviews
Get full insight of your marketing data, integrate all marketing data sources in one single platform, create unlimited automated…
3.3
2 reviews
Refersion helps online shops track sales driven by promoters, influencers, and affiliates. We've made it easier than ever to…
3.3
19 reviews
ROI influencer is a technology, data and analytics company providing anonymized purchasing sales data of influencer audiences…
3.3
4 reviews
Smartmetrics is Instagram analytics company. We provide the most complete Instagram analytics for business.
3.3
5 reviews
With the enormous amount of data being generated from all avenues, businesses need a means to analyze and contextualize their…
3.2
12 reviews
Leady.com is the global provider of industry innovative tool for B2B lead generation. Built to help marketing and sales managers…
3.2
3 reviews
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.