Sector

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

1,235 businesses

Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42

Email Blaster

Burcote, United Kingdom

Email blaster UK offer cloud based email marketing software. It couples a really easy to use front end interface (gui) with an…

4.3 28 reviews

EnterpriseLead

San Diego, United States

Enterprise lead is the number one lead management platform software Enterprise lead was founder in 2007 with the idea of working…

4.3 2 reviews

eTrigue

San Jose, California, United States

Etrigue is a leading provider of "thru-partner" marketing-as-a-service capabilities and marketing automation SaaS products that…

4.3 42 reviews

Eventtia

Miami, Florida, United States

Eventtia empowers marketing and event professionals to create unique experiences, attract high-quality leads, and build stronger…

4.3 20 reviews

FICO Analytic Offer Manager

Bozeman, Montana, United States

Fico (nyse: fico) powers decisions that help people and businesses around the world prosper. Founded in 1956, the company is a…

4.3

FindMyStore

Houston, Texas, United States

Searce is an engineering-led modern tech consultancy that empowers clients to futurify by delivering real business outcomes. Over…

4.3 10 reviews

FirstPromoter

Sibiu, Romania

Modern and reliable affiliate tool for subscription-based companies. Since 2017, our mission has been clear: to help businesses…

4.3 14 reviews

Genoo

Golden Valley, Minnesota, United States

Genoo, llc, a software as a service (SaaS) offering targeted at small-to-midsize businesses, delivering smart and full featured…

4.3 31 reviews

GeoRanker

Leudelange, Esch-Sur-Alzette, Luxembourg

Established in 2011, georanker is a multi-national company our aiming to build a strong and reliable platform of local SEO tools…

4.3 3 reviews

Kizen

Austin, Texas, United States

At kizen, we build technology that makes AI actually work for people. Our platform helps organizations automate the workflows…

4.3 22 reviews

Lead Forensics

London, England, United Kingdom

Lead forensics is the software that reveals the identity of your anonymous website visitors, turning them into actionable…

4.3 668 reviews

LeadGenius

Berkeley, California, United States

Leadgenius helps B2B companies find and reach their next best customers. We combine AI, human research, and automation to deliver…

4.3 13 reviews

Maileon

Rotterdam, Netherlands

Maileon is a people-focused team that builds smart software and real relationships. We help marketers everywhere level up their…

4.3 3 reviews

Marmind

Vienna, Wien, Austria

Marmind is a leading international vendor of marketing resource management software designed to help global brands optimize…

4.3 55 reviews

Maz�vo

Greenwood Village, Colorado, United States

Mazévo is a modern room scheduling and event management system designed for colleges, universities, churches, k-12 schools…

4.3 2 reviews

Mention Me

London, England, United Kingdom

We find your strongest customer voices and amplify their authentic human influence, giving your brand relevance and control in an…

4.3 53 reviews

Moz Local

Vancouver, Canada

Marketing analytics software for SEO, links, and brand • a vibrant online marketing community • resources for learning inbound…

4.3 472 reviews

Netmera

London Liverpool Street, England, United Kingdom

Netmera unifies customer data and AI-powered omnichannel engagement in a single platform. Marketing managers, product owners, and…

4.3 15 reviews

NoLimit

Bandung, Indonesia

Nolimit is a technology company focusing on developing online media (especially social media) monitoring and analytic tools to be…

4.3 3 reviews

ON24

San Francisco, California, United States

On24, a cvent company, is on a mission to help businesses bring their go-to-market strategy into the AI era and drive…

4.3 1009 reviews

Outfunnel

Tallinn

Outfunnel makes it incredibly easy to unify your sales and marketing data. This way, you can use any combination of sales and…

4.3 4 reviews Freemium

Paperless Post

New York, New York, United States

Paperless post is reimagining invitations through design and technology to help people connect at life’s memorable moments. With…

4.3 26 reviews

Paytronix

Newton, Massachusetts, United States

Paytronix, an access group company, is a cloud-based digital guest engagement platform for the hospitality industry. Our…

4.3 2 reviews
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Showing 528 of 1,235 — 707 more to see.

These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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