Activecampaign is the AI-first autonomous marketing platform built to transform how marketers, agencies, and entrepreneurs work…
4.6
9736 reviews
Sector
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42
Stratacache is accelerating the shift of digital retail transformation by having a full scope of technology under one roof. Our…
4.6
At affise, we believe partnerships are the backbone of revenue growth in today’s digital economy. Just as a CRM is essential for…
4.6
75 reviews
- meet influencers and creators: "collab" at afluencer - Brands: find and hire influencer, micro-influencers and creators to…
4.6
277 reviews
Ahrefs is the marketing platform built to keep your brand discoverable across search, AI, and the web. We support modern…
4.6
451 reviews
Albacross identifies the companies behind your anonymous website visitors, uses AI-powered insights to segment them by buying…
4.6
99 reviews
Bulk sms has become need for day to day operations in business and is being considered the best and smartest way to stay…
4.6
4 reviews
Allevents is the world’s most comprehensive event discovery and ticketing platform, helping people explore everything happening…
4.6
111 reviews
Subscription
Aptania is an on-demand customer data platform allowing you to easily manage and analyse your customer data in one place. 🔷 grow…
4.6
11 reviews
Asodesk equips your team with full cycle aso, customer support automation, marketing & product management tools, data and…
4.6
40 reviews
Take your business to the next level with marketing and process automation Your marketing software so is much more than just…
4.6
4 reviews
Batch is a modern customer engagement platform built for CRM teams seeking greater efficiency, agility, and autonomy in…
4.6
8 reviews
Brandbassador is the leading ambassador marketing platform for ecommerce brands that want to harness the power of their…
4.6
64 reviews
6connex is now webinar+ by brandlive
4.6
42 reviews
Brightlocal offers local SEO software and services that help businesses get found, chosen, and trusted in their local area. By…
4.6
194 reviews
Brybe, inc. Is disrupting the digital creator industry by democratizing influencer marketing and freelancer services with brybe…
4.6
21 reviews
Buzzbuilder gives both salespeople and marketers a smarter way to connect with potential buyers, generate interest, and drive new…
4.6
16 reviews
Captavi™ (www.captavi.com). Captavi platform digital marketing platform = one tool to rule SaaS CMS + mobile web app development…
4.6
18 reviews
Captiv8 has been integrated into influential. Follow influential for all future updates and announcements!
4.6
225 reviews
Founded in 2017 in Vancouver, Canada, fobi is a leading AI and data intelligence company that provides businesses with real-time…
4.6
14 reviews
Clearview social is the leading employee advocacy platform created to help companies increase revenue through more effective and…
4.6
189 reviews
We're hiring! Clickbank® is the world leader in performance marketing of digital products, with over six million clients and…
4.6
16 reviews
We built contentstudio for the people behind the posts, the ones juggling 10 tabs, last-minute changes, and never-ending to-dos…
4.6
327 reviews
We built contentstudio for the people behind the posts, the ones juggling 10 tabs, last-minute changes, and never-ending to-dos…
4.6
327 reviews
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.