Sector

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

836 businesses

Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42

FrescoData

Carlsbad, California, United States

Frescodata has a dedicated global data team responsible for data curation and data activation worldwide. This allows frescodata…

3.9 6 reviews

Klear

New York, New York, United States

Klear is now officially part of meltwater. We invite you to join us on this journey by following meltwater. Learn more about the…

3.9 1218 reviews

LeadLander

San Anselmo, California, United States

Leadlander is a web-based software platform that helps businesses understand how their website is being used by potential…

3.9 44 reviews

Oribi

Tel Aviv, Israel

Oribi brings the no-code revolution to the world of data collection and tagging, with its magic events technology. Oribi enables…

3.9 17 reviews

Rank Ranger

Durham, North Carolina, United States

Rank ranger is a SaaS company founded in 2009 that features an all-in-one SEO and digital marketing tool designed to help…

3.9 10 reviews

ShinyStat

Milan, Lombardia, Italy

Shinystat: web analytics and on-site marketing automation. Discover all the features of the shinystat analytics, data management…

3.9 12 reviews

AddThis

Reston, Virginia, United States

Addthis is the leading provider of behavioral audience data and website marketing tools. We help brands build more authentic…

3.8 17 reviews

Airship

San Francisco, California, United States

Airship is the only mobile-first customer experience platform that empowers brands to build unified cross-channel experiences and…

3.8 32 reviews

Alliant

Brewster, New York, United States

Alliant is the people-based data partner that helps marketers understand not only what consumers do, but why they do it. By…

3.8

Alterian Customer Experience Platform

Denver, Colorado, United States

Pioneering journey intelligence Journey insight is the only platform that combines one of the world’s largest customer behavior…

3.8 8 reviews

BrandBacker

Kings, New York, United States

Brandbacker is the fastest growing influencer content marketing network online. We help brands connect with over 30,000…

3.8 3 reviews

Knotch

New York

Knotch enables content-driven brands to measure and improve digital content performance so they can drive better business…

3.8 3 reviews

Konnect Insights

Mumbai, Maharashtra

Konnect insights, a product from prudence analytics and software solutions helps brands and agencies gain valuable insights…

3.8 3 reviews

Linkdex

Twickenham, England, United Kingdom

The linkdex enterprise SEO platform is delivered as SaaS - software as a service. It's a platform. Not a series of disparate and…

3.8 5 reviews

Marseli

Collegeville, Pennsylvania, United States

Nail your next forecast faster than finishing your first cup of coffeemarseli is the only pipeline and quota management sales…

3.8 2 reviews

Propulso

Magog

Founded in 2017, propulso is a location intelligence platform that transforms anonymized, consent-based mobility data into…

3.8 3 reviews

RankActive

Kharkov Kharkov, Kharkivska, Ukraine

We’re not just software developers. We know first-hand each and every issue that SEO professionals may face. We handle your…

3.8 12 reviews

Schema App

Guelph, Ontario, Canada

Schema app is an end-to-end schema markup solution that helps enterprise SEO teams develop a knowledge graph and drive search…

3.8 2 reviews

SeeDepth

Marshfield, Massachusetts, United States

Seedepth is a PR analytics platform for clear, unbiased scoring of PR programs and campaigns. We enable communicators to measure…

3.8 3 reviews

Social Standards

Oakland, California, United States

Rapidly changing markets demand next-generation business and investment strategies rooted in the voice of the consumer. Our bi…

3.8 2 reviews

AvantLink

Park City, Utah, United States

Avantlink is an industry leading, cost-per-sale, affiliate marketing network. Our technology is user-friendly and leading-edge…

3.7 3 reviews

Percolate by Seismic

New York, New York, United States

Percolate is now part of the seismic enablement cloud. Seismic acquired percolate in 2019. Give them a follow at @seismic for the…

3.7 72 reviews

Touchpoint Dashboard

Hackensack, New Jersey, United States

Touchpoint dashboard helps your organization run smarter by presenting a streamlined “dashboard” view of the areas in the…

3.7 9 reviews

ABCPQR

Ghatkopar, Maharashtra, India

Abcpqr is a media monitoring tool that lets you analyze articles from various news sources, published in India and globally in a…

3.5 1 reviews
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Showing 528 of 836 — 308 more to see.

These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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