Frescodata has a dedicated global data team responsible for data curation and data activation worldwide. This allows frescodata…
Sector
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
836 businesses
Klear is now officially part of meltwater. We invite you to join us on this journey by following meltwater. Learn more about the…
Leadlander is a web-based software platform that helps businesses understand how their website is being used by potential…
Oribi brings the no-code revolution to the world of data collection and tagging, with its magic events technology. Oribi enables…
Rank ranger is a SaaS company founded in 2009 that features an all-in-one SEO and digital marketing tool designed to help…
Shinystat: web analytics and on-site marketing automation. Discover all the features of the shinystat analytics, data management…
Addthis is the leading provider of behavioral audience data and website marketing tools. We help brands build more authentic…
Airship is the only mobile-first customer experience platform that empowers brands to build unified cross-channel experiences and…
Alliant is the people-based data partner that helps marketers understand not only what consumers do, but why they do it. By…
Pioneering journey intelligence Journey insight is the only platform that combines one of the world’s largest customer behavior…
Brandbacker is the fastest growing influencer content marketing network online. We help brands connect with over 30,000…
Knotch enables content-driven brands to measure and improve digital content performance so they can drive better business…
Konnect insights, a product from prudence analytics and software solutions helps brands and agencies gain valuable insights…
The linkdex enterprise SEO platform is delivered as SaaS - software as a service. It's a platform. Not a series of disparate and…
Nail your next forecast faster than finishing your first cup of coffeemarseli is the only pipeline and quota management sales…
Founded in 2017, propulso is a location intelligence platform that transforms anonymized, consent-based mobility data into…
We’re not just software developers. We know first-hand each and every issue that SEO professionals may face. We handle your…
Schema app is an end-to-end schema markup solution that helps enterprise SEO teams develop a knowledge graph and drive search…
Seedepth is a PR analytics platform for clear, unbiased scoring of PR programs and campaigns. We enable communicators to measure…
Rapidly changing markets demand next-generation business and investment strategies rooted in the voice of the consumer. Our bi…
Avantlink is an industry leading, cost-per-sale, affiliate marketing network. Our technology is user-friendly and leading-edge…
Percolate is now part of the seismic enablement cloud. Seismic acquired percolate in 2019. Give them a follow at @seismic for the…
Touchpoint dashboard helps your organization run smarter by presenting a streamlined “dashboard” view of the areas in the…
Abcpqr is a media monitoring tool that lets you analyze articles from various news sources, published in India and globally in a…
Showing 528 of 836 — 308 more to see.
These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.