Sector

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

610 businesses

Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42

Implio

Stockholm, Stockholm, Sweden

Our content moderation service combines AI and human expertise to provide a safe and outstanding user experience. With accurate…

Unrated

Inclick

New Delhi, Delhi, India

Inclick is a 360° social media intelligence platform built for modern marketing teams. Inclick helps you get data for your own…

Unrated

influencerIMPACT

London, England, United Kingdom

Mmi provides media insights and online retail analytics for the beauty industry. Our heritage dates back to the 1980’s when we…

Unrated

Influencer Marketing Software

Incline Village, Nevada, United States

Build your brand from the ground up using the most powerful all-in-one influencer marketing management software.

Unrated

InternetReputation.com

Greenwood Village, Colorado, United States

Reputation station is a powerful and innovative way for individuals to build, manage and protect their digital footprint. The…

Unrated

inzpire.me

Oslo, Oslo County, Norway

We're inzpire me! A leading platform for influencer marketing in the nordics. On inzpire.me, advertisers can easily find…

Unrated

iPR Software

Encino, California, United States

Ipr software inc., http://www.iprsoftware.com/, provides PR and marketing software solutions to the world’s most respected…

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Jarvee

Bosnia And Herzegovina

Smag services is founded in 2017th. Our goal is to help individuals, internet marketers and digital marketing agencies automate…

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Join

Haarlem, Netherlands

🔥 smarter influencer campaigns, made simple, our clients see 140% better performance with 73% less effort. Join helps brands…

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Juulr

Haarlem, Netherlands

Juulr was, and still is, thé very first influencer marketplace in the benelux! Juulr was founded in the early days of 2016 by…

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KAWO

Shanghai, China

Kawo is the leading social media management platform in China. Kawo connects teams across the globe providing data insights…

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Keepcon

Ciudad Autónoma De Buenos Aires, Argentina

Keepcon ahora es wise cx ¡ahora somos wise cx! 🎉 fusionamos lo mejor de cada empresa para seguir brindando una experiencia del…

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Knowasiak is the global social network of entrepreneurs and business owners. We understand the power of networking in driving…

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Knowledge Force Platform

Peachtree Corners, Georgia, United States

Customer experience. Our passion. We are proud to partner with multi-location businesses, providing a wide array of customer…

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Komli Mobile

Gurgaon, Haryana, India

Komli media (a unit of svg media group) is now India’s leading digital marketing platform company which offers a wide range of…

Unrated

Kpeiz

Tunisia

Kpeiz is a benchmarking and smo analyzing tool that evaluates statistics across social media platforms and compares them with…

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Leevia

Milan, Lombardy, Italy

Leevia is the first italian platform that allows you to create, manage and monitor online contests in line with the italian…

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Levuro

Zurich, Kanton Zürich, Switzerland

Levuro delivers an innovative social media management tool that improves engagement and promotes the most effective content. It…

Unrated

LinkPizza

Amsterdam, Netherlands

Linkpizza maakt content- en influencer marketing schaalbaar en meetbaar. De drijvende kracht achter linkpizza is een team experts…

Unrated Subscription

Linkr

Munich, Bavaria, Germany

Craft influencer campaigns that empower your brand's growth journey with AI-driven influencer recommendations, our personally…

Unrated

listening247

London, England, United Kingdom

Welcome to listening247! We are redefining the landscape of intelligent data as a service (idaas). Our cutting-edge solution…

Unrated

Liveality

Appleton, Wisconsin, United States

There is power in celebrating memories. Liveality deepens the connection to the participant, customer, fan or enthusiast…

Unrated

Livereach Command Center

Münster, Nordrhein-Westfalen, Germany

Discover, visualize and use social content and data through one powerful platform. With the livereach® social cloud, brands…

Unrated
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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