Economic impact catalyst (eic) is the leading provider of CRM & resource management tools that empower economic development…
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Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42
Stellaralgo is the world’s leading sports cdp that makes it easy to access and take action on fan data across teams and leagues…
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Sticky enables brands to break through and win in digital by providing a new and more predictive measure of media valuation. Our…
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Deine vergleichsplattform für business-software Auf der suche nach der perfekten software für dein unternehmen? Suitapp ist deine…
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The most powerful content app maker on the market: everything you need to create a world-class app and website for your brand…
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For too long, the pim software world has sold the 𝗽𝗮𝗰𝗸𝗮𝗴𝗲𝗱 𝗴𝗼𝗼𝗱𝘀 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝘆 the wrong story. A simple, linear…
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Taponit is the all-in-one sms marketing platform built for lean, creative teams. From growing your list to automating your sends…
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Subscription
Tekpon is the buyer-side platform for SaaS procurement. We help businesses discover the right software, negotiate better deals…
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Telerivet instantly connects organizations with their customers, operations, and communities, anywhere in the world. Trusted by…
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Our story It all started in 2016. Business phone lines were first able to send and receive text messages, we decided to become…
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Per user
Titanpush helps ecommerce businesses worldwide increase sales and improve customer engagement through AI-driven personalization…
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Managing customer communications shouldn't be complicated. Topdown helps organizations create, manage, and deliver personalized…
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Avuxi created topplace™ - the only plug-n-play geopopularity engine with worldwide coverage. Topplace™ analyzes geo-tagged…
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Trakaff is ultimate affiliate tracking software and performance marketing tool For affiliate networks, ad networks, cpa networks…
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Teknikforce builds powerful, easy-to-use digital marketing & AI tools that help businesses generate leads, automate marketing…
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Umanize, c’est plus qu’un lieu d’échange virtuel, c’est tout un univers de possibilités pour tous les types d'évènements…
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Founded in 2013 by military veterans, unite us is the nation’s premier technology provider for integrating health and…
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Our vision is to build bridges to connect and collaborate anywhere with anyone! Veertly is the best platform for virtual…
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We are an easy-to-use virtual event space that enables real-time video communication of speakers and artists with thousands of…
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Visiblee accroît la génération de leads de votre site web, et vous permet didentifier les visiteurs anonymes.
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Our mission is to build a ticketing platform that puts ticket sellers first, so they’re empowered to create experiences that…
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Voco leads the micro-influencers revolution: Traditional ads are hard and expensive so brands are looking for alternatives. Voco…
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Interaction-as-a-service / loyalty-as-a-service The simplest and most flexible self-service platform that makes customer/visitor…
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Warmbox help you to warm up your cold email inbox to never land in spam anymore How it works: Connect warmbox to your inbox in…
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.