Sector

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

836 businesses

Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42

LOCALACT

Denver, Colorado, United States

Localact is the premier local marketing platform for businesses. Localact empowers business owners with digital marketing…

4.0 2 reviews

Marketing Attribution

Plano, Texas, United States

Acquired by yum! Brands Kvantum inc. Develops, deploys and commercializes mathematics and artificial intelligence based products…

4.0 1 reviews

MarketingLeo

Bengaluru, Karnataka, India

Marketingleo is an omnichannel marketing automation platform built specifically for B2B businesses. Marketingleo helps marketers…

4.0 10 reviews

Mediahawk

Milton Keynes, England, United Kingdom

Which marketing campaigns and sources generate phone calls and sales? Mediahawk is the market leader in call tracking and…

4.0 4 reviews

Meiro

Singapore, Singapore

Meiro is customer data infrastructure that deploys wherever your data needs to live - AWS, Azure, gcp, or on-premise in any…

4.0 2 reviews

Motiva AI

Reno, Nevada, United States

Motiva powers a new kind of customer-centric engagement for modern marketers everywhere. We use AI to generate content and create…

4.0 1 reviews

NextPage

Kansas City, Missouri, United States

Engaging with your clients, customers, and prospects takes a multipronged strategic approach. Nextpage is a total marketing…

4.0

Oviond

Newark, Delaware, United States

Effortless client reporting for marketing agencies - connect to 50+ data sources, automate reports, and leverage oviond AI to…

4.0 8 reviews Freemium

Perx Platform

Singapore, Singapore

Perx technologies is the behavioural loyalty platform purpose-built for the bfsi industry. Where legacy loyalty systems reward…

4.0 3 reviews

Plumb5

Bengaluru, Karnataka, India

Plumb5 is your real-time customer engagement platform, designed to eliminate data leaks and silos across the marketing and sales…

4.0 39 reviews

Popcorn Metrics

London, England, United Kingdom

Analytics for marketers who don't code. Popcorn metrics puts marketers back in control, by enabling them to capture the data they…

4.0 4 reviews

Remail

San Francisco, California, United States

Remail is a follow-up automation SaaS. Our mission is to connect you with the persons you need. If your goal is to get an answer…

4.0 1 reviews

SocialGest

Caracas, Venezuela

Socialgest es una de las herramientas más completas para la gestión profesional y efectiva de redes sociales. Con ella puedes…

4.0 19 reviews

S�ntisis

Madrid, Madrid, Spain

Sentisis a leading product in the spanish-speaking market to understand social media& internet conversations in spanish, with…

4.0 1 reviews

Tag Defender

Paris, Île-De-France, France

Hub’scan is a digital data quality assurance SaaS platform that automatically validates the data collected on your web and mobile…

4.0 1 reviews

Twitonomy

Sydney, Australia

Twitonomy.com is a Twitter analytics app helping you get the most out of Twitter: get in-depth stats on any Twitter users…

4.0 12 reviews

Upsight

San Francisco, California, United States

Upsight is a comprehensive web and mobile marketing platform. We empower the world’s best marketers to build personal, profitable…

4.0 1 reviews

Waybeo

Trivandrum, Kerala, India

We understand telecom better ▶ we enable best-in-class telecom connectivity. ▶ 9+ years of expertise in telecom/digital signal…

4.0 1 reviews

WriterAccess

Boston, Massachusetts, United States

At writeraccess we know that you should create content that earns trust and drives sales. The fact is you need a steady stream of…

4.0 40 reviews

XMPie

New York, Israel

Xmpie’s personalization platform has been transforming communications across the globe for over twenty years. We’re helping…

4.0 12 reviews

Condati

Palo Alto, California, United States

Increase the efficiency and effectiveness of your marketing team with prescriptive analytics prioritized actions for maximum…

3.9 12 reviews

eGain Analytics

Sunnyvale, California, United States

Egain is a leading provider of AI-powered knowledge management and customer experience automation solutions. With over 25 years…

3.9 7 reviews
View more RevAgents

Showing 504 of 836 — 332 more to see.

These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

Looking for marketing software?

Tell us what you need and we will shortlist providers for you.

We will only use your details to make this introduction.