Localact is the premier local marketing platform for businesses. Localact empowers business owners with digital marketing…
Sector
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
836 businesses
Acquired by yum! Brands Kvantum inc. Develops, deploys and commercializes mathematics and artificial intelligence based products…
Marketingleo is an omnichannel marketing automation platform built specifically for B2B businesses. Marketingleo helps marketers…
Which marketing campaigns and sources generate phone calls and sales? Mediahawk is the market leader in call tracking and…
Meiro is customer data infrastructure that deploys wherever your data needs to live - AWS, Azure, gcp, or on-premise in any…
Motiva powers a new kind of customer-centric engagement for modern marketers everywhere. We use AI to generate content and create…
Engaging with your clients, customers, and prospects takes a multipronged strategic approach. Nextpage is a total marketing…
Effortless client reporting for marketing agencies - connect to 50+ data sources, automate reports, and leverage oviond AI to…
Perx technologies is the behavioural loyalty platform purpose-built for the bfsi industry. Where legacy loyalty systems reward…
Plumb5 is your real-time customer engagement platform, designed to eliminate data leaks and silos across the marketing and sales…
Analytics for marketers who don't code. Popcorn metrics puts marketers back in control, by enabling them to capture the data they…
Remail is a follow-up automation SaaS. Our mission is to connect you with the persons you need. If your goal is to get an answer…
Snipp is how brands drive actions, prove performance, and unlock insights across consumer and channel marketing strategies. Using…
Socialgest es una de las herramientas más completas para la gestión profesional y efectiva de redes sociales. Con ella puedes…
Sentisis a leading product in the spanish-speaking market to understand social media& internet conversations in spanish, with…
Hub’scan is a digital data quality assurance SaaS platform that automatically validates the data collected on your web and mobile…
Twitonomy.com is a Twitter analytics app helping you get the most out of Twitter: get in-depth stats on any Twitter users…
Upsight is a comprehensive web and mobile marketing platform. We empower the world’s best marketers to build personal, profitable…
We understand telecom better ▶ we enable best-in-class telecom connectivity. ▶ 9+ years of expertise in telecom/digital signal…
At writeraccess we know that you should create content that earns trust and drives sales. The fact is you need a steady stream of…
Xmpie’s personalization platform has been transforming communications across the globe for over twenty years. We’re helping…
Market media
Increase the efficiency and effectiveness of your marketing team with prescriptive analytics prioritized actions for maximum…
Egain is a leading provider of AI-powered knowledge management and customer experience automation solutions. With over 25 years…
Showing 504 of 836 — 332 more to see.
These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.