Sector

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

1,235 businesses

Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42

LiveWebinar

Gdańsk, Pomerania, Poland

Rtclab specializes in developing innovative, easily integrated real time communications software solutions for enterprises…

4.4 159 reviews

Lucep

Singapore, Singapore

Lucep is an omnichannel customer engagement solution. Team lucep now builds and implements enterprise level customer management…

4.4 8 reviews

Mailstyler 2 is the template creation software that allows you to get the perfect design for your newsletter, without knowing how…

4.4 10 reviews

Marsello

Wellington, Wellington, New Zealand

We're marsello - the loyalty and marketing platform for omnichannel brands. Our purpose is simple: we help brands grow their…

4.4 31 reviews

MassMailServers BULK SMTP

St. Louis, New Jersey, United States

Mass mail servers offer best smtp servers that comes with complete bulk email marketing solution. A brief history of…

4.4 5 reviews

Metigy

Chatswood, New South Wales, Australia

If you’re not getting the results from your social marketing program, that you should be, then it is time to consider a marketing…

4.4 13 reviews

MindFire

Irvine

Mindfire is omnichannel marketing technology that proves direct mail ROI. We connect physical mail to digital response-tracking…

4.4 11 reviews

Momice

Utrecht, Utrecht, Netherlands

We make event registration easy, really easy. For attendees and organizers, like you! Momice software contributes to the…

4.4 25 reviews Subscription

Mustr

Bruxelles (19 Communes), Bruxelles-Capitale, Belgium

PR deserves a dedicated power tool. That's why we made mustr: the most powerful, intuitive PR tool on the market. Have you ever…

4.4 6 reviews

Omnesky

San Francisco, California, United States

Omneky generates personalized ads that scale. Omneky’s agentic AI system automates the entire creative feedback loop, connecting…

4.4 Freemium

Onlive.io

Singapore, Singapore

A white labeled end-to-end event management solution for you to succeed with your online, offline or hybrid events worldwide.

4.4 15 reviews

Open Loyalty

Wrocław, Lower Silesia, Poland

Open loyalty is API-first loyalty engine for introducing powerful loyalty and gamification mechanics faster than developing them…

4.4 4 reviews

Pi Datametrics

Brighton, England, United Kingdom

Pi datametrics is the enterprise SEO and search intelligence platform built for the AI era of search. We help SEO leaders and…

4.4 46 reviews

Popular Pays

Chicago, Illinois, United States

Popular pays is an all-in-one influencer marketing and visual content creation platform for brands of all sizes. Designed to make…

4.4 219 reviews

Propared

Denver, Co

Propared is cloud-based event project management platform for coordinating scheduling, staffing, and logistics. We bring your…

4.4 4 reviews

ReferralCandy

Singapore, Singapore

We build easy to use, self serve software products that help small and medium businesses to grow and succeed. Referralcandy…

4.4 83 reviews

Releasd

London

Create compelling, complete PR reports. Ditch the slide decks, spreadsheets & screenshots. Demonstrate ROI in a fraction of the…

4.4 7 reviews

Ripl

Seattle, Washington, United States

You’re not a social media expert, and with ripl you don’t have to be. Ripl’s all-in-one app helps you create, schedule, post, and…

4.4 11 reviews

Shopperations

Cincinnati, Ohio, United States

Cpg marketing teams weren’t meant to live in spreadsheets. Yet today’s shopper and omnichannel marketers spend more time…

4.4 7 reviews

Sitechecker

Tallinn

Monitor all important SEO metrics for dozens of sites in one dashboard. Without any additional fees for invited users and data…

4.4 23 reviews Subscription

Solutions by Text

Dallas, Texas, United States

Sbt enables businesses in consumer finance to effectively and conveniently reach their customers. Through a compliance-first…

4.4

Storepoint

Toronto, Ontario, Canada

Store locator software: add a powerful store locator to your website, in minutes. Integrates with all platforms.

4.4 5 reviews

Tripleseat

Concord, Massachusetts, United States

Tripleseat is the leading event management software for venues, built for hospitality by hospitality. Trusted by over 20,000…

4.4 275 reviews
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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