Related digital is the leading omnichannel campaign management solution provider; offering a wide-range of best-in-class digital…
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Sector
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42
We help large retail brands create marketing content at scale with leading cloud-native content automation. Our customers…
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Responseiq is the intelligent callback platform that helps your business increase inbound calls and conversions. 97% of consumers…
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Freemium
Reteno is a messaging automation platform for mobile apps designed to implement your retention strategy thick and fast. We…
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We’re a stellar team that wants to make retention marketing simpler and more profitable for leading ecommerce retailers.
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Kepsla.AI is how modern hospitality intelligently listens, responds, and thrives across every guest touchpoint. Our AI and data…
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Roi360 provide software solutions to marketing teams, creative agencies and print service providers. Marketing managers - we help…
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Founded in 2003, ryarc is a privately held company having its headquarters and development centre in Sydney. We also have an…
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Salesfire combines AI and customer data to help businesses identify more shoppers, deliver highly accurate retargeting, and…
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Salespipe is a top outbound sales development agency for startups and B2B tech companies. Salespipe uses expertise, proven…
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Salezeo reinvents lead generation with big data. By combining Europe's biggest B2B collaborative database with a unique…
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Scrile offers a wide range of turnkey SaaS solutions and a broad spectrum of services. We provide high-performing B2B softwares…
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Whether you want to create an engaging social intranet to make your team more productive or a brand community to increase your…
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Semeon is an AI-driven text analytics platform empowering customer experience #cx Semeon overcomes language complexity by…
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Serchen was established in 1997 and has grown to become one of the worlds top 5 software marketplaces. Our website offers ratings…
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Marketing agencies know the power of branding consistency. Yet, managing company-wide email signatures and marketing banners can…
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Sirdata provides its clients with the guarantee of reaching captive or purchase intents audiences through targeting that is…
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Slingloft is next-gen B2B SaaS platform for omni-channel customer and channel loyalty. We are providing successful B2C (customer)…
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Why choose smartsign2go? Our platform helps you spend less time in front of your computer screen and more time enjoying great…
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Socialhead is a one-stop social commerce platform that helps merchants grow authentic engagement and sales on social media. We…
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Spalba is a SaaS enabled marketplace simplifying event planning for enterprises. Discover venues, design events and view your…
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Sparkage is a boise-based provider of state-of-the-art customer loyalty & engagement products.
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Sparkup is the interactive live video platform that puts an end to top-down webinars, town halls, and live-streamed events. We…
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Squeaky is a web and product analytics platform that offers all the features you'd expect, but without compromising customer…
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.