Sector

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

512 businesses

Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42

LeadSync

Melbourne

Leadsync sends new Facebook lead ad lead details to your inbox, CRM or email marketing platform. We sync with over 20 popular…

5.0 1 reviews

Live Access

Chicago, Illinois, United States

Master tour is the industry-standard platform for live event logistics. Used by the world’s top artists, production managers, and…

5.0 1 reviews

Localyser

Montreal, Quebec

Localyser began as an industry-leading reputation management platform, allowing our clients to easily respond to and manage…

5.0 3 reviews

Luminate.ai

Bengaluru, Karnataka, India

Luminate.AI is a globally first SaaS product that promises to makes websites hyper-intelligent by adding contextual information…

5.0 1 reviews

Lumio

San Sebastián, Spain

Turn anonymous traffic into complete company profiles, so you can increase Sales, improve marketing campaigns and create…

5.0 2 reviews

Messente

Tallinn, Harju Maakond, Estonia

Messente helps growing European companies master business messaging. We offer powerful tools and expert support to make it easy…

5.0 1 reviews

Easy. Powerful. Personalization. Nectarom is an omnichannel personalization SaaS company. We work with fortune 500 retailers…

5.0

NextUser

New York, New York, United States

We offer a window into consumers’ minds, allowing you to connect on a deeper level by understanding what your prospects or…

5.0 1 reviews

NodeBB

Toronto, Ontario, Canada

Nodebb forum software is powered by node.js and built on either a redis or mongodb database. It utilizes web sockets for instant…

5.0 1 reviews

Nominow

Amsterdam, Netherlands

Nominow helps brands easily bridge data silos and low-quality data to create experiences that drive customer intimacy at scale…

5.0 1 reviews

OffersHub

Gurugram, Haryana, India

Major affiliate marketers face problems like delay in tracking sales, clicks, conversions, generating tracking links, integrating…

5.0 1 reviews

OnePitch

San Diego, California, United States

A tool for storytellers, by storytellers. Simplify your pitching process with onepitch.

5.0 1 reviews

ORIEL.IO

London, England, United Kingdom

Oriel is a customer engagement and retention platform designed to help online businesses stay connected with passing website…

5.0 1 reviews

Outsmart

Bangkok

Outsmart is a competitive intelligence platform that helps you understand the strengths and weaknesses of your digital marketing…

5.0 1 reviews

Pangea.ai

Bagnes, Canton Du Valais, Switzerland

Pangea.AI is the first marketplace for vetted development agencies and fractional leaders-connecting top agencies and experienced…

5.0 1 reviews

Propellor

Pune, Maharashtra, India

Propellor.AI helps businesses do better business. In a world of data surplus and optimisation deficit, we make the lives of…

5.0 2 reviews

Ranklogs

Noida, Uttar Pradesh, India

Ranklogs is a SEO SaaS tool build to track website rankings, keyword research, competition analysis, backlinks analysis, site…

5.0 1 reviews

Salesfully.com

Charlotte, North Carolina, United States

Salesfully™ is a leading direct marketing discovery platform that helps you get more work done. Salesfully arms your organization…

5.0 1 reviews

SEOWORK

Camden, Delaware, United States

We help online retail, marketplaces and large businesses to grow their search traffic and conversions growing websites…

5.0 1 reviews

SMURKE

Meridian, Idaho, United States

Smurke oferece uma mistura única de educação empreendedora, habilidades de marketing, hacks de crescimento de negócios e suporte…

5.0 1 reviews

Sodaclick

London, England, United Kingdom

Empowering digital experiences with intelligent AI solutions: At sodaclick, we redefine the future of digital interactions. Our…

5.0 1 reviews

Sposter

Vilnius, Vilniaus Apskritis, Lithuania

Sposteronline - social media management & collaboration tool. Jsc “socneta”, is developing a #social networks management solution…

5.0 1 reviews

SwiftERM

London, England, United Kingdom

Swifterm is the definitive agentic autonomous individualisation platform for high-velocity ecommerce. We eliminate the manual tax…

5.0 1 reviews
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Showing 48 of 512 — 464 more to see.

These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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